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Targeted Internet Marketing - 4 Things Web Analytics Can Teach You

By: 1Amazingincome

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Brick-and-mortar often change displays, move goods, and put items near checkouts. The reason behind these changes is that they analyze customer traffic patterns and the study of behavior to understand how consumers shop. As an online retailer, you need to study your customer traffic as well as to increase sales.

Listen: Your Customers are Talking

There are a number of Web traffic analysis companies, such as OneStat.com and StatCounter.com that analyze the shopping habits of your customers. They follow the clicks to your customers through your web pages and provide you with valuable information on how your customers experience your website:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rate. People often find the generic words they use them a lot of traffic, but that the average traffic of short stay on the site. People spend more on your site, the more they are likely to buy something. Analyze the data you can see what keywords are effective for you.

2. You see the average amount of time users spend on your site. Due to latent conversion is a good indicator of how businesses will be in the coming months. If your users take their time, looking at things carefully, that tells you they are really interested and likely to return to complete the transaction.

3. You see if your traffic to leave when they reach your landing page, if you know you have a problem. Once users arrive there, you want to strengthen them that they are in the right place. Said John Marshall, founder and CEO of ClickTracks.com, "Make sure the word the user clicked is associated, and strongly linked to the copy in that landing page, and throughout the experience ... Just pay attention to who could probably get a 20% to 50% improvement in your conversion rate. "

4. You see where people are leaving your site. This is especially important when you have customers leaving in the middle of the box. If you see a high rate of users, with shopping carts, leaving on a particular page, you can identify what your cost of sale:

• If they are out on the page where you explain shipping costs, you may see your shipping seems higher than your competitors.

• If they leave half of filling the information of the buyer, you can consider that your buyer questionnaire too long.

Web analytics puts you in a position to see what works on your website and what is not. It's a way to see where you need to make changes and then measure the effectiveness of these changes are.

Targeted Internet Marketing
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