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Take Your Marketing Niche For A Test Drive

By: Bjorn K Djurner

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This methodology has been utilized in PPC for a bit, however it's made public really well in the book The Four Hour WorkWeek by Tim Ferris.

Once you have selected a new niche that you can be first in, you need to test the niche to see if it delivers enough revenue to make some effort worthwhile. You can test a slot simply by trying PPC, like Google Adwords.

Lots of SEOs do not use PPC, but they are missing a tool that can save them a lot of effort and time.

For those new to PPC, check out Aaron's Guide to PPC.

Run a short Adwords campaign targeting the keyword terms that relate to your new niche. You may only need to do it for maybe two weeks, and it shouldn't cost you more that a couple of hundred dollars. The aim is to respond to the question : "do folks who search on the keywords want to buy what I'm selling?".

Ensure your website has a clear action call which will help you measure actual consumer interest. For instance, a sign-up form offering more information, a sales inquiry, or an honest to goodness purchase. You do not want to have your internet site finished to do that. A basic 3 page site will do.

Monitor the campaign and do split / run testing on the ad-copy. This implies you compare one set of wording against another. Helpfully, Google Adwords has this function built in, and they supply a free service called Google Optimizer if you would like to test your page copy.

Again, this exercise can be as simple or complicated as you wish to make it.

Start off easy, and alter the wording to make what you're saying sound more interesting, and make a note of the wording that gives the most return. You can use this wording in your title tags in your SEO campaign. The wording that gets a click in Adwords is also certain to receive a click in the organic listings.

If visitors are looking for your keyword, clicking on your ad, and moving to desired action, then you've found a great niche. Remember, the general public will click the organic results instead of Adwords listings, so that the fact you are getting click-through further demonstrates that there is little competition in your selected niche in the organic results.

If you aren't getting click through and / or sign-up / purchase, try the same technique, but with different keyword terms. Keep going till you find a winner.


It's a lot less expensive re time, effort and money to check keywords at this point, rather than commit to a brand and an SEO method that targets the wrong keyword terms, and the wrong niche.


Select a trading name, and web site name, that may be used generically, and, if feasible, aligned with your keyword term.


One approach is to take a simple keyword phrase people are familiar with, and will search for, and mix it with something else. As an example, SEOBook, AfterMail, FaceBook, HotelFind, and so on. This approach works rather well if you don't have a giant budget for brand building.

Non-descriptive brand names,eg Kellogs, or Mooch, do not work so well for SEO, especially for low profile corporations, because folks must know your name before they search for you.

Article Source: http://depositarticles.com/

B Djurner
SEO Specialist

My blog

StepOneWeb

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