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TCL happy tree grab the rural market is still the boss fan-TCL, store, happy tree - HC Network Appli

By: HotBoy

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China's rural household appliances
Sell
Jing Xian army of the first chain:
TCL
Holdings announced the first phase of electrical tree of happiness
Investment
200 million yuan, the
Franchising
Shops open to the 800, this year sales to reach 8.0 billion. And
Suning
And
States United States
Build the first-tier cities chains than happy trees were secretly in
Countryside
Market expansion.



Next year
(07)
Plans to open 1,500

According to general manager Zhang happy to pay the tree people introduce electrical, happy tree from the April 2005 trial in Tianjin
Operation
Has already Tianjin, Hebei, Hunan, Su Ning and the National U.S. force of these powerful places is not successful, the country sounded the clarion call, is to rush before the U.S. Su Ning and national, in rural markets to create a strong sales network appliances, and prevent Suning and the National U.S. market penetration to rural areas.

The United Nations Association of International Marketing world famous master Cottle told reporters the United States and other current Suning Appliance and national professional chain giants disdain to Happy Valley enclosure in the countryside, the rural market home appliance sales have been scattered, chaotic, small, poor structure wandering, I believe this is an opportunity.

Zhang Fu China, said that rural household appliances market maintained 15% growth per year, happy tree plan for next year is 1,500 stores, but not as well-being of the tree as GOME and Suning go-operated stores mode, but take the franchise form, happy tree welcome addition to the shareholders of TCL to join.



Boss is still confidential

Reporter extensive investigation, happy tree boss is the electrical
Li Dongsheng
For He Xiangjian NEG electrical appliances chain out of sales, Mr. Li has been very convinced, and TCL are also on the well-being of the tree to maintain an unprecedented "confidential", despite being pressed by reporters, Zhang Fu China has not disclosed the tree boss is happy Li Dongsheng just say "trade secrets, inconvenience to answer."

This, our world famous consulting
Plan
Ltd. Dr. Zhao Dengfeng that, TCL, and Gome, Suning currently home appliance chain giants such good relations, good sales in the first-tier cities, of course, not to feel Gome and Suning referred to its pedicle, and fear the United States on the TCL and the National Suning family adopt a "block" action, but early to make enemies, happy tree electrical chose deliberately low profile, only to concentrate on three or four lines of urban and rural markets, and the National does not conflict with the United States and Suning.

However, the industry estimates, despite the well-being of the tree GOME and Suning deliberately to show his good will, but doomed in the near future, Gome and Suning with close combat, when the time
Appliance Retail
Industry in the second round of major reshuffle, will be inevitable.

Article Source: http://depositarticles.com/

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