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Suning Appliance: sustained and rapid expansion of significant cost control - Suning Appliance, home

By: himfrman


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In the first half to open 71 new stores, store sustained and rapid expansion.

As of the end of June, 103 companies in the country above the prefectural level cities with 413 chain stores, representing an increase of 127 over the same period last year. In addition to new stores opened late last year to 65 stores, this year from 1 June, the company's new 13 cities above the prefectural level, to open 71 chain stores. Among them, the same city store added 50 new stores opened into the city or region 21 and the replacement of the 9. Meanwhile, the company increased area ratio of 40.16 percent a year earlier, totaling 1,631,700 square meters.

Stores a significant endogenous growth, comparable-store revenues grew 16.9%.

In the company to strengthen key areas, key-store training and "Raiders flagship" of the strategy implementation, the first half of this year, the company's flagship store, the center stores the number of accounting and further increased to 39.23%, compared with an increase of 4.96 over the same period last year percentage points. Set off with a high rate of increase in the number of major stores, enabling companies to enhance their income per unit area, the report, the company simply weighted revenue per unit area increased by 4.45% year on year, amounting to 9983.53 yuan (about 9,000 yuan in the first half of this year, Gome ).

In the first half, the company comparable store sales growth of 2.07% by the year earlier rose to 16.9%, much higher than the comparable store Gome income rose 0.6%.

From the company selling the product category view: TV product for the upgrading and flat-panel television, the sales revenue and gross margins have improved significantly; air conditioning products as the company's leading edge products, with the market in recent years, the city integration and adjustment, in the first half year gross margin improved 2.64 percentage points; ice wash products in sales and gross margin also have to upgrade. These three categories accounted for sales of product sales revenue rose from 60.52 percent the same period last year increased to 64.10%, and driving the company's overall sales gross margin improved 0.41 percentage points year on year, reaching 9.86% (first half of this year sales of Gome Gross margin declined from 9.5% to 9.2%).

Increasing the amount of the same city stores the management of scale emerge, and the same time, one shop to strengthen and firm cost control of construction of the logistics system has brought cost savings. 1 June this year, sales costs and administrative expenses increased by 35.43 percent year on year respectively, and 14.70%, well below the revenue growth of 60.58 percent level, making the company the cost rate during the same period last year 11.11% to 8.55%. Mobile users send 101 to 62,555,888, China Unicom users to 72,555,888 free subscription SMS: send body session the first time recommended by the latest research report focuses on the dark horse

Sales gross margin improvement and cost rates during the fall, allowing the company a year earlier net profit rate 2.32% to 3.05%, significantly enhance the range.

07 ~ in 2009 to increase the company's earnings per share to 0.92,1.47 and 2.05 yuan, to maintain long and short, are "recommended" rating.

In summary, the company comparable store sales increases that level of sales and gross margins per unit area, are better than competitors. The gross margin improvement and cost control significantly enhanced, making the company's net profit margin target to enhance Obviously, this appliance chain industry in an increasingly competitive environment, to better ensure the effectiveness and expansion of sustainable and stable earnings. We raise the company's earnings per share in 2007 to 0.92 yuan, and expects net profit of 08,09 is expected to maintain 60% respectively and 40% of the level of growth, the corresponding earnings per share were 1.47 yuan and 2.05 yuan, to maintain long and short, are "recommended" rating.
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