Stretch Your Advertising - Sponsor A Run

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If you would like to get your marketing out at a local level, why not sponsor a local race or event? Running events attract a load of competitors and the organisers are always looking for sponsors to provide prizes, so here is how to help them to help you!

Sponsoring a running race is straightforward. Merely approach the organisers and make the offer! Even only offering a prize for every finisher might be a benefit to the organisers, as they know that a race with good prizes is more likely to get the runners back next year. And in return, if you offer printed promotional items, all of the runners will be seeing your logo.

Depending on the run, you should also be able to guess plenty round the type of people running the race. As for instance, a local marathon or half marathon is almost certainly going to attract a high quantity of serious male runners. A local 5k will draw serious runners along with a good amount of not so serious runners there to loose weight. And certain 5k and 10k events specialise in getting ladies only.

So, if sponsoring a run is so great, how do you discover an event to sponsor and what must you do? Finding the events is quite simple. They go to heaps of effort to publicise their event so that runners will find the race - so you merely need to think like a runner to find the run. Ask in local running and sports shops (who may also be sponsoring events and be willing to take on an additional sponsor). Look through running websites, forums and running magazines for more details of races to enter.

All of these will list the organiser's contact information so that runners could enter. All that you need to do is to write to the organiser, saying that you are ready to provide some awards for the runners. How and when would they like them supplied? It is as easy as that. Only remember to mention that you need a reply in time to get the items sourced - telling them the date rather than the lead time will doubtless work best!

Then, all that you need to do is to source some suitable items from the huge collection available. From sports bottles to wrist bands, or more traditionally anything from pens to mugs. As long as you get the items printed with your website address, some of the runners are going to see the message and take an interest in what you are doing.

You can even offer to volunteer to hand the items out to make sure that they are all being distributed! Even if all that you offer is an empty water bottle printed with your logo and the runners get no other prizes, they will happily accept them and masses will keep them for years to come (I am still using one given to me 6 years ago!). If the organisers have not arranged goodie bags then the bottles are handed out lose, else you just provide them in time for the packing of the goodie bags.

Get your message spread locally. It is well worth it!

Article Source: http://depositarticles.com/

Written by Keith Lunt, owner of www.promotionalgiftsitems.co.uk/ and www.promotionalusbflashdrives.co.uk/blog.

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