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Social Media Networking Verus Social Media Marketing

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Social Media Marketing Vs Social Media Networking
What's the deal? Is there any point to drilling down to the differences between social media marketing and social media networking?
There most definitely is and I'll get to that in a minute.
First off, let's get a clear definition of each:
Social media marketing means to syndicate content (take your content from your blog/website and announcing it on social media networking sites).
Social media networking means to work for the visibility of that content (working with people who want to do the same thing).
Pure social media networking will never lead to sales. Just because people are socializing with you and are your friends doesn't mean they will buy from you! You must give them a reason to buy through social media marketing.
Social media marketing is in place to pick up the buyers when they are ready to buy...when they are typing in keywords. In social media networking, people are looking to network, not buy. But, everyone loves to buy! And social media marketing is there ready for them....when they are ready.
You see, people look to buy are on search engines. You don't need to do sales or try to pull people from social media networking into your sales funnel. Prospects enter your funnel via social media marketing.
The cool thing is that you have better relationships with people who buy from you because they are more invested than just a regular or superficial social media networking relationship. They are linked to you in a deeper way because they have given you money, time, and energy - most likely because of your social media marketing efforts.
You earned this invested relationship because you had to earn their trust by showing them that they should be a business associate with you on some level - using a mix of social media networking and social media marketing.
So what is the take-away? You know the difference between social media marketing and social media networking, but now what?
3 Things:
1. Always keep in mind that when someone enters your sales funnel (via social media marketing or another method) they have placed trust in you. Out of all the tons of information they could be paying attention to, they have decided to look at yours. Never downplay that.
2. Treat your list/prospects like gold! Teach them more about what they came to you for in the first place!
3. Speak to their desires and questions. You can find out what your prospects want to know about by using social media networking. Pay attention to what what content gets the most comments. Look for questions that people really want answers to...and then provide the answer.
Go Provide Some Answers!
Stacia Hopkins

Article Source: http://depositarticles.com/

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