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Shenzhen Marketplace: "51" air-conditioning sales greatly increased 4 percent - inverter a

By: himfr

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< BR> from
States United States
,
Suning
Such as store
Sell
Data show that this air conditioner makers gain an explosive growth of "51" small holiday, compared to last year, air conditioning sales rose nearly 40%.
<BR> Late peak sales year
<BR> Cool summer last year, the major domestic air-conditioning manufacturers much harm, followed by inventory pressures, but also make them difficult to sustain, in this year's "51" under the hot weather, cheering, Bie has more than a year Air conditioning manufacturers finally have the opportunity to send power. Huge discount, special machines, air conditioning manufacturers to buy gifts ... ... a warm hug to choose one air conditioning sales peak in 2009. 7 fold, 6 fold, 4.8 fold ... ... promotional efforts, a ratio of a fierce, making this year's "51" appears more and more intense competition.
<BR> States U.S. sales data, "51" period, the country blowout sales of U.S. air conditioning, an increase of nearly 30%, the same day only on May 1, 8000 sets of air-conditioning on the record sold a new record. Midea, Gree and other brands of prices has fallen sharply, as consumers snap up the goal.
<BR> Suning air conditioning sales gained 30% year on year growth, even once the scene of panic buying. In addition, data from Suning distribution can be seen, complete air conditioning this year to buy is widespread, the same delivery address 3 to 4 sets of air-conditioning is also very high.
<BR> "This year's May 1 to 3 the three-day sales figures, and last April 26 to May 7 ten-day sales figures were flat, is entirely a growth spurt." America's air-conditioning
Shenzhen
Branch General Manager Ye Zhan told reporters.
<BR> Line brand volume occupied Qi Cheng
<BR> 5 1st, reporters visited the country's more than the United States and Suning stores and found that all brands of air conditioning counter is a bustling and filled the scene. Although this year's "51" Most air conditioning companies have achieved sales growth, but the analysis of sales data can be learned by the United States, and Gree as the representatives of the line brand, "51" in the fierce competition showed indisputable advantage.
<BR> For Gree, Midea air conditioning as the representatives of the line brands, shipments accounted for 70% of the overall market concentration continue to improve. Which the United States by virtue of a flexible air-conditioning
Marketing
Policies and substantial benefits, "51", shipments rose 85.5% last year substantially. Gree head of Shenzhen said, "51" occurred during the year sales surge.
<BR> Gome, Suning, said the staff, like the U.S., and Geli this comprehensive strength, stable quality, mature technology,
Service
Professional air-conditioning brand more accessible to consumers and market share in the second half will continue to focus on beauty and other first-line brand.
<BR> The explosive growth of energy-saving air-conditioning
<BR> "51" on the eve of U.S. air operations director of Shenzhen State had predicted, "51" energy-saving air conditioning during the explosive growth will appear, now this prophecy has become reality. "51" period, sales of energy-saving air conditioning accounts for GOME about 60% of total sales, compared with an increase of 40% over the same period last year.
<BR> According to sales data Suning, "51" during the blowout sales of energy-saving air-conditioning, 3,500 yuan in 2000 to about 1P ~ 1.5P price of the hook in
Inverter air conditioner
Accounting for up to 65%.
<BR> National energy conservation policy under the guidance, from the beginning of the year, the United States, the Gree air conditioner manufacturers have two high-profile promotion of inverter air conditioner, and put into huge promotion,
Matsushita
, Haier, Hisense and other brands got wind of the sky and have the products and information on follow-up, which opened in 2009 a vigorous campaign off frequency.
<BR> This year's "51", inverter air conditioner has become a well-deserved star product, the reporter learned that, inverter air conditioner sales accounting for the major manufacturers has reached an average of 15% to 30% level, far higher than last year 5% ~ 10%. Among them, Gree, Midea and other frequency forerunner, inverter air conditioner proportion of its overall sales as high as 30% to 40%. Represented by frequency energy air conditioning, air conditioner market is gradually become the mainstream product.

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