Home | Internet Marketing

Retail Business Proprietors: Want Customers Packing Your Business? Do This

By: Andrew Seese

Read More About Internet Marketing

This is in the days of Videos, not DVDs. This merchant sold vacuum cleaners and air purifiers. I've watched this idea produce a profit with both..but let's take the air purifiers.

He would place an advertisement in the newspaper describing how the interior air pollution was around five times as damaging as the outside air pollution. He offered a free video, and gave that video a value of $89.95
The ad said something akin to "Stop in to pick up your free video "How To Instantly Make Your Indoor Air Clean And So Clean It Will Make Your Nostrils Tingle!".

His first two or three advertisements stated that he would mail them the videotape. He did, and practically no one that received the video came in the store. Something was wrong. Sooner or later he understood that the videotape was answering the consumer's needs, and there was no need to come in the business.

So here's the breakthrough; He stated, in the advertisement, to come in the business and pick up the videotape.

Of course, the only consumers coming in to pick up the videotape were consumers who were involved in how to clean their indoor air. These are people who had a predicament, frequently caused by pet or smoke odors, and wanted their problem solved as soon as workable.

Consequently they came in to pick up the videotape. The salesman (sometimes me) advised them that they could have the video, but might we ask a couple of quick questions first. The response was universally "Yes".

You see, no one in fact came in because what they wanted was one more video. What they wanted was to resolve their problem. So we would discover it very comfortable to simply answer their questions, find the right product for them, and send the best solution home with them for a no risk two week trial.
If the air purifier wasn't everything they sought after, they could return it within two weeks for a complete refund. Seventy five percent of the consumers kept the air purifier.

But the customers wouldn't have come in the store unless we offered the free videotape.

Not surprisingly, if they asked, we gave them the video...no matter if they bought from us or not. They were duplicated in quantity for less than $2.00 each.

We ran the identical advertisement, offering the free video, for over a year. It was the single most lucrative advertising and marketing idea that we implemented that year. That year my friend actually sold more air purifiers that he gave away videos. It's because the video isn't really what the customers wanted. It was a solution to their problems that they wanted.

So the formula is: Offer a free DVD (now) on a problem that truly bothers several of your community market. Make certain you sell a great solution to that problem. Make sure they have to come in to get the DVD. You can additionally deliver the DVD. But in no way mail it, or you will lose the consumer.
This idea will work in virtually any industry, even yours.
That's it for right now

Article Source: http://depositarticles.com/

Small Business Advertising and Local Marketing expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can purchase the book for $19.95 at www.claudewhitacre.com. You can also download your Free copy of the complete book at local-small-business-advertising-marketing-book.com

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Internet Marketing Articles Via RSS!
Additional Articles From - Home | Internet Marketing
Sign Up for a free account.
Our other websites
All about SEO
Beauty Tips Forum
Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap
New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service

counter easy hit

Powered by Article Dashboard