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Restaurant Owners –Here's Small Business Marketing Ideas For Increasing Your Turnover

By: Arlene Rayner

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Within the current economic environment I've seen an increase in restaurant owners searching the internet for marketing tips to increase the revenue of their restaurant.

Discovering good information that has been tested within restaurants and several other industries is difficult because no one wants to give away their closely guarded secrets. Below are merely three of the marketing and advertising concerns that restaurants have been concerned about and as a consequence I've broken them down once more into ideas for each part.

How to:

increase the number of people visiting the restaurant
increase the value of each sale
increase the number of times they revisit to the restaurant

Before you start your marketing strategies, the very first thing you have to do is determine the lifetime value of your customer to your business. In other words, how much are they worth to your business over the time they use your products and or services and from there, you'll be able to decide on just how much to spend to search for a new customer.

CLV = Average sale per customer – cost of sale = profit per sale x no. of sales per year = profit per year x no. of years as a customer = Customer Lifetime Vale

Let's say if your customer is worth $500 in profit to you over the lifetime they are with you, just how much are you able to spend to bring them into your business in the first place?

Now that you're armed with your budget, here are a number of marketing ideas that may make it easier to to:

1.Increase the number of prospects visiting the restaurant

Design flyers and posters of particular event evenings, exclusive offers
Family dinner evenings start by 6pm finished by 7.30pm
Design an employee of the month award gift voucher for nearby businesses
Create joint ventures with other companies to distribute out your gift vouchers
Send out a complimentary meal letter to VIP's (or qualified prospective customers who fit your target market) in your district.

2. Increase the value of each sale

Providea staff incentive eg: receive 50cents for every dessert they sell
Create adessert trolley
Create a photo board of meals and customers
Develop a staff training program

3. Increase the number of times they return

Create your database – the most important marketing strategy of all
Send out a birthday letter/card which includes a voucher
Free meal letter
Host theme nights, specialevenings(test differentvarieties)
Create akids club
Create a monthly prize for your customers to win eg: a meal for two
Develop a staff training program to improve your customer service
Text messaging special offers for the quiet days

No matter what marketing strategy you select to go with, it is very important that you test and measure it. Run it out on a small scale first before you roll it out.

Create your own monitoring folder and place all your strategies in there. Keep details of the results plus the cost of the campaign in your marketing folder and this is building the advertising and marketing system for your restaurant.

Together with precise implementation, staff training, good customer service and brilliant food, you'll be nicely on the way to increasing your turnover of your restaurant.

Article Source: http://depositarticles.com/

Arlene Rayner works with small business owners to help them increase their profits using low or no cost strategies. www.successfulmarketingsolutions.co.nz

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