Rebuttal To Recent New York Times Article (Ads Posted on Facebook Strike Some as Off-Key)

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The New York Times recently carried an article about Facebook advertising. The gist of the article was that some of the smaller companies advertising on Facebook are scamming or incorrectly targeting Facebook users.

I believe the article was somewhat unfair and have detailed the reasons why in this article.

In the New York Times article, they state that many advertisers are using the full targeting features of Facebook inappropriately. While it's true that many advertisers are using the targeting features of Facebook to target users as best they can, there does not seem to me to be much inappropriate about it in the vast majority of cases.

This targeting information is provided by Facebook for advertisers to use. And it's often important to test different targeting angles in Facebook, to get the advertising to work properly. If this is not done then advertising dollars can go wasted. So it's very important to check different targeting and test and test again. While this might not be to the New York Times liking, it is often a necessary feature that Facebook advertisers have to take advantage of.

The New York Times also complains about some of the, free offers that have been running on Facebook lately. Now, it is true that a number of these so-called free offers are not in fact free. And require money to be spent (or an investment of some sort for example time) to be made by the Facebook user, in order to earn the product or give away.

However, this is also true in Google, Yahoo, 7 search, MySpace, pay-per-view and almost any advertising medium out there you'd care to mention. This was not highlighted in the New York Times article at all and it appeared that Facebook is one of the only ad mediums to suffer from this type of advertising.

This just isn't true.

The New York Times also highlights that because Facebook is a self-service ad system, any person or company has the opportunity to quickly enter Facebook advertising.

Yes, exactly. That's what makes it so good.

The New York Times article also states some Facebook users find the ads presumptuous. Facebook has a very good advertising feedback system where Facebook users can vote up or down. If enough users vote the ad down it will be withdrawn by Facebook reviewers and the advertiser will get a message recommending not to advertise such a product or service again.

Mr. Rose of Facebook responds to the New York Times complaints and says that with a self-service platform, some the advertising can suffer some of the issues the New York Times complaints about.

I support the Facebook response as it is natural that they will suffer from some so-called low-quality advertising Facebook users may not enjoy. However, Facebook has a good system in place to filter out these type of ads over time.

My biggest concern with New York Times article is that to the uninitiated, the article would give the impression Facebook is one of the only ad mediums suffering from these issues. However, this just isn't true. All advertising mediums suffer from these problems to some degree.

The issues highlighted in the New York Times article are very subjective and it really isn't fair to single out Facebook as being particularly susceptible to this type of advertising.

You can download more free Facebook advertising tactics and free Facebook ad tools at; http://www.FacebookAdTactics.com/tactic1

Article Source: http://depositarticles.com/

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