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Profitable Online Marketing Tips for Offline Ventures

By: Kim Brockman

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When it seems that all the online business ideas are saturated the solution seems simple. Start offline! You've got your feet wet in Internet marketing; now profit by using that knowledge for small businesses in your town who still don't make use of this necessary marketing venue. With your current level of knowledge plus the following valuable tips you'll soon be profiting personally by providing a service that helps these local area businesses market more effectively. Everyone wins, including your neighborhood!

Use Their Offline Marketing to Transition to Online Marketing

Many small businesses use coupons to entice both new and returning customers. The downside is the cost of printing the coupons, most of which won't be clipped or used. As a professional online marketer you can keep the concept but take away its hardcopy costs, and show it to many more potential buyers than ever saw the old-style print coupons. Simply include the URL of an online coupon in your other offline or online advertising. That way the customer can always find the current coupons, and the business doesn't incur the often substantial cost of printing the coupons.

Another offline favorite is yellow pages advertising. A couple of decades ago these books resided in every home. Whenever you didn't know where to find something you needed, you went to the yellow pages. Today, that's just not enough. People don't use them nearly as much as they go to the Internet and search. So your local offline businesses need to add online telephone book sites to their more traditional yellow pages advertising.

Podcasts/Webinars

Customers are more likely to come to your offline client first if he regularly provides them with free information. A good way to do this is by using podcasts and webinars. This is a fairly inexpensive way to provide information about the business or it products to a targeted audience. For example, a landscaper could highlight his best work with before and after videos. These businesses could make this video or podcast available for free from their own site, thereby encouraging viewers to use their place of business when they're looking to buy.

Try making a series that can be used in a similar manner, enabling an online mailing list to be created. Keeping these communications interesting and informative will keep your list active and spending.

And although we've been talking about ideas for your offline business clients, don't forget to put some of these ideas to work for yourself. You can create a post cast series on the basics of online marketing for offline business owners! You could even hold live classes with demonstrations with handouts of links and resources for your students. Then take the next step by hiring yourself out to these business owners to do the online marketing for them. You'll find some that won't want to learn and would just as soon pay someone like you to do it for them.

Business Blogs

A great way for an offline business to find more prospects is by blogging. Here is where their specialties can reach a worldwide market. Your offline customers are already experts at something - you just need to bring it out. They needn't be professional authors, they just need to have a thorough knowledge of their subject matter and be able to write on various sub-topics regularly.

The blog's purpose should be to build a good list of interested followers. Lively interaction and commenting should be encouraged. Provide a place to sign up for a membership or newsletter. Promot a free giveaway to get more sign ups. This list can then be used for future email campaigns and specials.

Always keep in mind that your offline business client isn't used to the ways of Internet marketing! They've made it so far without it. As you introduce new concepts to your clients, don't eliminate the old. Find the right mix of new and old and your client's business will attract new customers while not losing any old regulars.

Article Source: http://depositarticles.com/

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