Predicament highlights the appliance home appliance export enterprises to prepare warm - home applia

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Recently ended in the 104th Canton Fair,
Home Appliances
A sharp drop in orders for China's export predicament highlights the appliance industry. Under the financial tsunami waves, the Chinese home appliance industry, what change will occur? How will the domestic appliance business to withstand the winter? Recently, some enterprises on this issue appliance were made corresponding response.

Plate more competitive

Skyworth Group president Zhang Xuebin in an interview that the current round of financial turmoil
TV
Industry is large and far-reaching effects. "First of all, the U.S. financial crisis has brought the global economic slowdown, color TV industry is a consumer product, and directly related to global economic growth, and directly related to the purchasing power of consumers. Economic slowdown affecting consumer purchase ability and willingness to buy, so it will definitely affect the industry. "He believes that, in 2008 with the RMB appreciation, coupled with the financial turmoil, rising raw material prices and other factors, China's export of household electrical appliances industry pressures.

"By the financial crisis, China's flat panel next year after more intense competition!" Skyworth Group, the regional marketing headquarters for China's vice president of Sun Wei in the case of analysis. He said the current United States and China are two of the world's largest
Flat Panel TV
Consumer market. By the sub-prime crisis, mainly by the U.S. consumer credit market has been flat is weak, China replaced the United States, therefore, become the world's largest flat-panel TV consumer. If so a result, competition in China's future will be more intense flat, such competition through price, place and technology and so apparent.

Sunzong frankly, the crisis also affected the upstream suppliers LCD TV
Panel
Production enterprise, as the global economic downturn, reduced demand for LCD panels, LCD panel makers are ordering less, prices drop. After the big profit in the first half, LCD panel makers in the second half into a loss, may have originally predicted 1-year history of boom will be the best cut of the longest in the history of 1 year. Faced with this tough environment, LCD panel makers to take measures such as limiting the production of rescue.

White
Faced with two shuffle

Global economic downturn, also spread to the white competition, the industry is relatively modest.
Suning
Electric President Sun Weimin told "Life Week" interview, said that as the global economic slowdown, the market for oil, steel and other raw materials will decrease the demand, the resulting price reduction will also affect white electricity industry, he estimated that within six months, as
Air conditioning
, Refrigerators and other traditional household appliances will lower prices.

Sichuan Yu Jun, general manager of Gree sales that the impact of economic crisis on the household appliance industry is not small, the real estate downturn, the stock market slump, were to some extent affected the air conditioning sales. The current pattern of air-conditioning market rose for the amount of price reduction, market capacity is shrinking. However, he believes that the financial crisis could become air-conditioning industry, the second reshuffle of the opportunity. A lot of weak economic foundation and basis for the weak air-conditioning business may be swallowed by storm, but the advantage of companies such as Gree will be devoured in the storm and further market share. Looking at the world, each of 500 companies, through the financial crisis are constantly developing and growing.

Chengdu
Hisense
Zhang Hua, general manager of Kelon Electrical Appliance Sales Co., Ltd. are the same. He said the financial crisis, will be adjusted to promote the home appliance industry an important factor, "Matthew Effect" more and more obvious, such as Hisense Kelon technology leader in enterprise strength strong stronger, while some SMEs to be phased out .

Household electrical appliance enterprises prepare "blanket"

Financial crisis sweeping the globe, many home appliance enterprises recently released 2008 sales results or adjust market initiatives, to domestic consumers that has prepared the "quilt" good winter preparation.

10 14 , TCL Group released sales figures for September 2008 announcement, the company current LCD TV 458,830 units sold, up 189.5 percent; of which the domestic market 169,876 units, up 50.1%, overseas sales surge made up of more than 5-fold increase.

Article Source: http://depositarticles.com/

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