Personality Predicts Media Usage

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Everyone has a personality that is made up of many traits. But when it comes to describing our personality, we tend to sum it up based upon one predominant trait. When it comes to describing our personalities, we also tend to describe ourselves as we think others want to perceive us. When in fact we don’t think there is anyway to accurately describe our own personalities completely in words. According to data from the psychographic-research company Mindset Media, personality is often a more effective prediction tool for media usage than age, gender and income.

The study did include demographics, showing that as younger people consume more media, they are favoring the new media of the internet. Older generations still prefer print. Higher income people are more likely to read the newspaper, and women are reading more magazines than men. But the revelations of the research were the findings based on personality. For example, people who are spontaneous are 50% more likely to be heavier consumers of media. The same holds true to people who are overly sarcastic and have problems with authority. They are 60% more likely to be heavier users of media.

The research was conducted using 21 standard elements of the personality. This includes leadership, openness, perfectionism and dynamism. The responses from the participants were ranked on a one-to-five scale, with one being low and five being high. The personality findings combined with traditional demographic data can help predict habits and tendencies of media consumption. This can help narrow down media buys, and predict possible product offers. These new revelations can lead to more insight into core audiences’ attitudes and behaviors.

The art of targeting audiences has been one of the largest and most recognized inclinations of online marketing. Online mass-targeting strategies have been a profound tendency for the majority of advertising agencies looking for a larger reach in a wider web. However, the internet presents the perfect platform to create a new breed of targeting, on the micro-end of the spectrum. Vast amounts of research is currently being undertaken by agencies to understand the personality traits that creates more accurate psychographic profiles, which have always been a more powerful and proven predictive model for buyer behavior. This approach to micro-targeting will issue in the next phase of new media advertising strategies.

Blueshoe Spoonbend is one of the most untraditional Austin advertising agencies in the business. By combining marketing strategy, client-centric account services, sustainable knowledge, creative work and unique objectives, Blueshoe Spoonbend has created one complete process of creating extraordinary results for your company. They offer an unmasked approach to your strategic communication needs. They will unmask the mysteries of marketing and its successful application to your business. Experience the ins and outs of the unagency process and unmask your company’s greatest potential.

Article Source: http://depositarticles.com/

Ethan Luke. Austin Advertising Agencies - To find the best of Austin advertising agencies with first-class service and work, contact Blueshoe Spoonbend.

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