Pepsi-Cola logo to replace the problem needs to be considered - Pepsi, Coke for Standard - Food Indu

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Network news, PepsiCo The new brand identity came from the "smile", that in the next three years, Pepsi Coke Efforts to promote its smiling service, the new brand identity in the original brand identity based on the changes, the curve into a smile I type, this design various products in the Pepsi business environment, application design and design for customers to always feel the goodwill from the Pepsi service.

A Pepsi for standard 5 questions to consider
1, how to ensure that the huge amount of consumer groups and various levels of "changing the Pepsi" produce the same perception?

Consumer groups as Pepsi-level multi-span, looking for a suitable recognition "entry point" has become a very important problem, this "entry point" is not only the origin of Pepsi consumers Liao Jie is also loving and consumers " Save "in the end in mind.

From civilians to the President, from the Americas to Asia, after the change marked "a great variety of Pepsi" on the huge amount and terms of multi-level group of consumers is not a good thing, because compared with the previous understanding of consumers Pepsi, for standard post would greatly increase awareness of the difficulty, from (Figure 1) shows that consumers can smooth the image to identify the old and the very positive confirmation "This is Pepsi," while a new product Package Makes it difficult to identify both the time and greatly increases the difficulty of the increase will lead to uncertainty, is likely to crack down on the brand of "trust."

Pepsi logo need to consider the issue of replacement
2, how to ensure the brand's classic items (blue cylinders) in the introduction of variety of "bottle-type packaging" will bring the classic items continue to be the main force to promote the sales of Pepsi products?

From the media release "Pepsi Changing Faces" reports, we can see that, although the Pepsi introduced the "black, blue, silver," three kinds of bottle-type packaging, but the filling is still the only blue one, this approach is correct, and strategic. Pepsi can be seen in the image of the remodeling process very carefully protected their classic items (blue fill), on the classic items (blue fill) the protection is very important, in the Trout ( China) strategic positioning consulting company released "Wong Lo Kat Why do red" album, you can find Wanglaoji items on the classic (red filling) is also attached great importance to the protection, in addition to red and green filling is Tetra Pak Loaded, one red one green, one hard one soft bag filling, very clear which opened a brand classic style as main attack items to the market, while the classic items is an important pillar of the brand asset.

Very puzzling thing to me is why Pepsi introduced three different bottle packing it? Why not a bottle packing it? This will not rush out classic items (blue cans) of the limelight? Not the primary and secondary? If the consumer awareness and interest will be more devoted to the three different bottle-type packaging, it will be a great loss, should be vigilant.

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