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Online marketing Tips - several streams Of Revenue .

By: Pierre Basson


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Some of the biggest faults that folks make when selling online, especially if they are into internet marketing, is they put all their eggs into one basket. I know that there are numerous folk who will claim that you shouldn't spread yourself too thin and only concentrate on one thing. Well, in my opinion, I always say to focus on one thing at a time, but that does not imply you make that the one thing you do. In this article, I am going to say why, by giving real life examples, you must diversify and not rely on just one means of income.
Do you remember when Google Adsense came out? It was the largest rage. Everybody jumped on the bandwagon. If you do not know what Adsense is, it's a program where you earn every time somebody clicks on one of the Adsense adverts on your site. Anyway, when this first started, people were earning money hand over first. Click costs were thru the roof and everyone was ecstatic. Then people got greedy. Some guy came out with what they called "made for Adsense" sites. These were literally tons of rubbish generated pages to take advantage of Adsense revenue. Well, when Google got wind of this, they put the clamps down on these sites. And gradually, over time, made it really difficult to make some money from Adsense. One man, who I will not mention by name, had a $1 million a year Adsense empire. It was shut down. Luckily, he has other means of income, which is the point of this article. If he failed to, he'd be into Chapter 11 and in real trouble.
Another example is a chum of mine who has a business that is set up only for Xmas . He does very well for that time of the year. The issue is, for about nine months of the year he barely makes any money at all. If he took some time to set up another business, if only part time to capitalize on those 9 months, he'd have another income source. By concentrating solely on Christmas time, he is losing out on income that he might be making across the year.

Another example is me. I do things the best way. I run not one but six different companies. Why do I do this? Because I know that at any particular point any one of my companies could collapse. Maybe the demand for the product stops. Maybe there is a flaw found in one of the products and must be discontinued. Maybe there is a massive change in technology that one of my products becomes outdated. By having a large range of products and businesses, I haven't got to worry about the loss of one cash stream putting me out of business.
Multiple paths of revenue is actually something to think about if you have not already.
To YOUR Success,
Pierre Basson

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