Online Marketing Articles - Keys to Writing Good Headlines

Read More About Article Writing

1. Readers - In the end, these are the folks who will decide that they are engrossed in what you do enough to read your message. You have got to write a headline that will pull in your audience to actually read your message in the first place. You want to attract them to dig further into your article and actually pay attention to your message.
   
   80% of readers will read your headline, but only 20% will dig in to your article. How well your headline is written will decide the reader’s next step.
   
   Readers can find your headline on social networking sites like Digg, as links in an message from a buddy, and in their search engine results. If your headline does not make them want to read your article, you just won’t get audience, even if you have the best article or product in the world. You could provide the cure for cancer, but with a bad headline no one will find out about it.



2. Search Engines - Search engines believe that the web page title is the primary on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. As a result, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.
   
   You want your keywords in the headline and as near the beginning as reasonable to still satisfy the other two audiences.



3. Publishers - One of the reasons article marketing is so effective is the viral mass-publication process. This is the big reason article marketing is so powerful. One well-written article can get published on 5,000 web sites across the Internet over the period of a only few weeks.
   
   These folks decide whether or not your article winds up on their site, newsletter, blog, etc. They are a tough hybrid of readers and the likes the Google. They want to believe your article will attract search engine clicks and also make their readers happy. But, if they can’t run across your article because the poor headline doesn’t come up in their search results, or the headline doesn’t draw them in to read it – you're out of luck.
   
   It's fairly safe to say that publishers can make or break an article’s success and by satisfying the needs of readers and search engines you can make them happy as well.

Article Source: http://depositarticles.com/

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.

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