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Not getting enough click-troughs with your affiliate programs?

By: Theo Swan

Read More About Affiliate Programs

When dealing with affiliate programs, adsense or any other type of performance based advertisement on your website, you need to constantly reevaluate your choice of advertisement, is it your best choice, or can you improve your revenue?

Many site owners – especially webmasters running large, dynamic sites – often feel forced to choose contextual ads because of the easy setup and management. How ever, if you have the option to choose another form of ads on your website, the upside is enormous.

With a dynamic structure, it is easier to insert a ready-made script than it is to customize your own script, showing the ads you choose. But, choosing the easy way isn’t necessarily the right way, you may be ending up with far less affiliate commission than you would have if you showed other ads – ads YOU have chosen based on your website and visitors.

Instead of using contextual ads, showing ads relevant to what the spiders consider your website to be about, you should find one, or a few affiliate programs selling products relevant to your topic and visitors. Many affiliate programs of today offer product links – i.e. affiliate links pointing directly to a specific product – thus making it possible to find highly relevant products from one or more affiliate programs.

Depending on the size of your site – as well as the variation of topics – you will need to find enough products to make the ads varied around the site. Otherwise people will grow tired of looking at the same banner over and over again.

After you have gathered all the affiliate links you will use, its time to find a way to add them to your pages – rotating them for variation and trying to target the right visitors with the right ad.

If you have less than ten banners to display, you can easily create your own banner rotator at HTML Basix or similar places without cost. You have the option to either rotate the banners – changing ad every 10, 20 or so seconds – or to load a new banner on every new load.

Unless you have pages with extensive text, potentially occupying your visitors for a long time, I’d go with the second option. Nobody likes to see - or load - a new banner every ten seconds, but a different banner on the next page they view might very well catch their eye.

This is especially good for websites that have loyal visitors, viewing the site regularly. If they visit you often, the chance of them clicking a static ad naturally decreases every time they see it. With a banner rotator, they are much more likely to see an ad they have yet to see or notice.

If you have a large website, you need more than 10 affiliate links to promote. Otherwise you will have a similar problem as with one, static banner. If you have different sections on your site – all with different templates, footers or header – you can make use of the above banner rotator: just add a different one on each section – thus increasing the number of displayed ads.

Using multiple rotators is good in other cases as well; if you have areas where you would like a different set of ads, you can easily set a new banner group in rotation.

Using traditional affiliate programs often generates much more revenue than contextual ads. The trick is to use the correct affiliate program, utilizing product links, feeds or any other promotional tools at hand. This is one way of increasing the revenue on existing sites, and it works surprisingly well.

Article Source: http://depositarticles.com/

Theo Swan is writing about online marketing, adsense and affiliate programs. Read more at Affiliate Ranker, or see an affiliate program based site at presentkort

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