Network Marketing; Product, Prosperity, Purpose

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Network Marketing is a form of direct marketing which is primarily concerned with the organization of a sales network as well as the promotion of a certain product. The general structure of a network marketing company is designed to create a marketing and sales campaign by compensating promoters of the company's products for sales they generate in addition to the sales of other promoters they introduce to the company. Promoters are encouraged to create a down line of distributors and a hierarchy of multiple levels of compensation, as each promoter usually obtains a percentage of each person's sales in his/her down line.

In contract to a franchise where only one company opens new branches, in network marketing each independent business owner can open new network businesses with low financial investigations and very little risk. The main responsibilities of a networker are to organize the network, sell product, and recruit more members for their down line. There is very little monetary investment which makes this type of business perfect for all types of individuals including single parents and low income families.

A good network marketing company must start with a high quality product. A unique selling point is also important, as many companies have a similar marketing strategy and a similar product. For example, Trivani International is a network marketing company which sells healthy skin care, hair care and personal care products, similar to many other MLM (multi-level marketing) companies. Trivani's unique selling point is that their products actually contain no harmful ingredients at all. They employ a do no harm philosophy and create a top quality product.

In addition to a good product, a prosperous network marketing company should also share the wealth with its members and distributors through a carefully constructed compensation plan. Trivani International for instance, not only gives distributors a 54% ACTUAL payout (not marketed payout, not before costs) which is more than any other MLM company, they also have a well constructed plan with easy to obtain bonuses and an easy to understand plan.

While many companies have a decent product and a fair compensation plan, most multi-level marketing companies lack purpose. While the purpose of most companies is to obtain a decent profit, the purpose of Trivani International is the opposite.
Trivani International was actually created for the purpose of supporting the founder's love for charity work. For every $100 of product purchased with Trivani, a child is sponsored. In addition, the company gives 10% of its profit, before expenses, to the Trivani Foundation. The Trivani Foundation sponsors numerous projects worldwide, and is dedicated to changing lives and helping those who are unable to help themselves.

Product, prosperity and purpose are the three key ingredients in a successful network marketing company. Trivani not only employs these ingredients, but works to create a positive atmosphere in order to help its members as well as children all over the world.

Article Source: http://depositarticles.com/

Stephanie Stover is an online journalist who delivers quality articles on a plethora of different subjects. Common topics include business, health, sports and travel.

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