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NMVA 2009 WINNERS

By: GOODLIFE PROMOTIONS

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The 2009 edition of the Nigerian music video awards was recently held last week at the prestigious Expo Hall Eko Hotels & Suites in Lagos, Nigeria. With this year`s theme `Music Edifies`, the organisers were very particular about the music videos that would be considered for nomination.

In an interview granted one of the dailies by the Coordinator of the Awards Mr kally Ikpe who is also the founder of “New Live Beats”, he explains why the theme was chosen for this year awards “Music Edifies, we simply mean that music should impact rather than corrupt peoples’ lives. It should excite, inspire and improve the mind rather than corrupt. Not that music should advertise sex, glorifying fraud, violence etc. We don’t think that’s what music should be.

Especially knowing too that these artistes are people who also have kids constituting a large percentage of their fan base. That’s enough reason for them to even play more cautiously. So it’s our duty to remind them that they should concentrate and emphasize great songs.

Unequivocally, we’ve made it very clear at every opportunity that all such videos with such negative themes will be discountenanced as far as the Nigeria Music Video Awards is concerned. Besides the Nigeria Broadcast Commission (NBC) has even helped in identifying many of these videos by banning them.

So as the NMVA, you don’t expect us to go contrary to the NBC. We don’t believe you should be good and negative because you want to be called daring. We believe that good music mustn’t be negative to be popular”.

After serious screening of music videos, Dare Art Alade emerged with the highest number of awards as he bagged the awards for Best R n B video (Not the Girl), Best use of Costume (More), and two other awards. It was indeed an awesome week for Dare after winning 2 awards at the Channel O Africa Music Video Awards earlier in the week in South Africa.

M.I, Nigeria’s rave of the moment clinched two awards for the Best Mainstream Hip Hop video (Safe), and best use of special effects. Mo hits Ten-Ten won best Afro Hip hop video, while D’banj went home with the best Afro-pop video and best Cinematography video award (Mogbono feli feli).

The best Gospel video was won by Kefee with her song “Kokoroko”, while Holy Mallam won Best use of Animation (Somebody Say). Best highlife music video was won by Mc Loph ( Osondi Owendi). Soul Muzik went home with best producer of music video, while award for Best Director went to Mex in the song Safe.

Popular duo Bracket bagged award for Best Contemporary Afro Music video, while afrobeat star, Seun Kuti won best Afrobeat Muisc video. The best reggae dancehall video was won by Frank D Nero (Cure My Craze), Freewindz’s Tolotolo won Best Use of Choregraphy.

Best indigenous concept award was carted away by Benita (We Ose), new entrant Jaywon clinched award for best new video. Adewale Ayuba went home with award for Best Fuji, while England based Nigerian Star May7even bagged the award for Most Popular Nigerian Music Video in Europe.

The awards was organized by Cally Ikpe & CallyVision Networks, producers of New Livebeats, a T.V music entertainment show.

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