Mobile Advertising in Facebook for App Stores

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The new trend in e-commerce is application stores, but they're not just for mobile phones. New software, hardware and enterprise applications are being created every day. These target consumers, businesses, employees and other app developers. The number of application stores is up almost 100% over three months ago, according to the Wireless Industry Partnership.

Industry analysts expect application stores and their users will push Apple's share of the market to less than 30% over the next three years. However, Apple will also experience phenomenal growth. It's just their share will likely decrease, as time goes on, as other application developers jump into the market.

These new applications need new users. These users are obtained a variety of ways, but the most efficient method, from an application developer point of view, is advertising on Facebook or some the other social networks. The type of user who use these apps and games ten to be between the ages of 24 and 34, according to industry sources, and slightly more females than males tend to use these applications.

For example; previously, services like Game Vance (a traditional web-based game site) attracted a huge following of female users by offering games that were specifically designed to appeal to these females. These games and applications often centre-around Tarot cards, horoscope and other activities that tend to appeal predominantly to females.

Here's just a few of the current software platforms, where applications are available; Google Apps Marketplace, eBay, Intuit Workplace App Center, Twitter, Salesforce, Adobe Air Marketplace, Facebook App Store, Android Market and Windows Mobile.

Here are some hardware platforms where mobile apps are available;
Netbooks Intel, Acer etc.
PC Dell, Citrix
Smartphones Apple, RIM (Blackberry), Samsung, LG, and others
Mobile carriers
Home automation monitors such as Control4 and Pacific Controls

On the Organic Search side, Google and Yahoo seem to favor the top-ranking applications. Top ranking often means larger revenues, so there's a scramble by application developers to increase the downloads of their apps as soon as possible, which in turn attracts more traffic and often has a snowball effect.

Many app stores are playing catch-up with the current leader, which is Apple. Many do not have the features needed to really be successful, such as trial downloads and video demonstrations, which can really drive sales in today's market. Users are looking for low-risk ways to test out an app before purchase. A short trial or a video demonstrating features of the app is very important.

A number of ready-made apps stores exist, with prefilled content for advertisers who wish to own their own app store in short order. A number of these stores come prefilled with content which can be used to generate sales while developing in-house apps that can be later customized and sold.

Here's an example of one such store, which requires no programming skills and the very low barriers to entry. A number of advertisers are using ready-made stories like this and driving traffic with Facebook advertising, MySpace and other mobile platforms.

Click Here for Example (will open in a new window)

This can be a low cost way to test the waters with mobile app advertising, while generating income from an app store the advertiser can call their own.

You can download more free Facebook advertising tactics and free Facebook ad tools at; http://www.FacebookAdTactics.com/tactic1

Article Source: http://depositarticles.com/

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