Home | Internet Marketing

Measuring the Influence of Marketing on Consumers

By: Rokai Kolam

Read More About Internet Marketing

More so, if the product endorser (individual, a group of people or a company) is of great influence to the public, the expectation is surely higher. Marketing should, however, be very careful in presenting the true facts about products or services offered. The avoidance of exaggerated claims and a clearer objective of what can reasonably be expected in return for a price are important steps towards the right direction.

There are companies that encountered complaints from customer/s about the effect on using certain products. Customers are motivated to use the products due to the influence brought by the well known personalities (movies, sports enthusiast, etc) without due consideration on the effect of such product. Inefficient information on product features, benefits and proper usage may result to the company being held liable, hence, drop in sales and sometimes end up in court litigations due to customers’ complaints.

Why do a certain products sell more than the competition? It is obviously because of the company’s tract record plus the products are made through modern manufacturing technology acceptable in international standard that they claim through promotions and advertisements.

These companies must always maintain their performance standard at the highest degree. To be more meticulous about the product’s specifications including the smallest details to ensure continuous increase in number of satisfied customers.

Several years ago, companies from developed countries involved in networking business ventured to expand their business in Asian countries. When the business was introduced, many thought of it as the answer to their “HOPE” of uplifting their way of life. People who were enticed to be in the business were generally from the middle and upper middle class of the society. These are the employed, those who are into small business or the SMEs (Small and Medium Enterprises), OCWs (Overseas Contract Workers) in search for other sources of income. How many of these people can now claim that they are in the right business?

Sadly, a large number of these people who went into networking business failed and only a few were able to recover their investment. They started without having thorough knowledge on how to do networking business. Actually, networking business cannot provide immediate result.

People who have competence in networking business are the ones most likely to succeed. They continuously study or learn the needs of others and able to find a sound solution to their needs through networking business. They invest considerable time and energy in making strong contacts with people and usually do their networking activities after work. They see to it that relationships with their up-lines and down-lines are deeply nurtured to keep the momentum going and ultimately achieve their goals.

Article Source: http://depositarticles.com/

"There is unlimited income through networking. That relatives and friends who are in the other parts of the world can even join the business. Through networking, a person’s dream like acquiring a brand new car or buying a new house is likely possible." These are the common statements of those who are into networking business.

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Internet Marketing Articles Via RSS!
Additional Articles From - Home | Internet Marketing
Sign Up for a free account.
Our other websites
All about SEO
Beauty Tips Forum
Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap
New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service

counter easy hit

Powered by Article Dashboard