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Marketing mastery segment 3

By: Richard Stokes

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Again, I thank you for taking the time to learn and also, I hope most importantly, when we are done with this segment of this program, like all the other segments we share, that you will take action with this information. To kick off, the first step in developing your market plan. You want to identify your unique selling proposition.

What is a unique selling proposition? This may be a little bit of review from previous segments, but the unique selling position really identifies a problem in the market, and what you are offering is the solution. This is very, very simple.. Typically, a great way to structure your unique selling proposition is to answer the question, do you know how? Then fill in the blank with the problem.

Next, offer your solution. Whatever the case might be, offer people a simple system that they can implement today, where they can go out, ask somebody, and get results.

That is where a proper unique selling proposition will get people to do it. It will get people to ask, how do you do that. Tell me more. The unique selling proposition is effective, and it will peek someone's curiosity.

You can take any great idea, any great idea with the right combination of assets, and turn an idea into a potential fortune. For example, any talent, you might possess, your gift, and your greatest ability, is to network.

It is also important to spend 80% of your time doing the things that make you money and your business. What makes you money? Sales and marketing makes you money. Especially when we are new , three phases of the business are what will help us. In fact, there are few more, but we will focus on three main phases. There is creating momentum – advancing momentum and maintaining momentum in the business. The hardest part is that after you get in, the hardest part is creating momentum. It is like being in a rowboat and you are rolling against current upstream.

"Today roughly 45 million Americans, about 30 percent of the labor force, run their own business. America is unique in the world, a nation rebuilding itself on the principle of entrepreneurial capitalism." Source: Newsweek 16 Nov 2006

That's why: this is the perfect time to get started and experience the "unmatched advantage" of entrepreneurship for yourself. I believe entrepreneurship presents an opportunity of a lifetime for ordinary people like you and me. And... this entrepreneurial opportunity is wide-open before you– staring you in the face– at this very moment. You just need to decide if it's right for you.

For whatever reason, I still talk to people who seem intimidated by the word "entrepreneur." It's as if they think being an entrepreneur is only reserved for the super-intelligent, super-wealthy, and super-charismatic among us.

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