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Market Introduction: Although the environmental bad air to water heater off - heat pumps, solar ener

By: jiao

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Low awareness by the market, industry concentration and low brand multi-factor constraints
31 ! 17, Foshan maximum temperature break 30 , marking the pace of summer has arrived. Accompanying, the power cuts, peak load shifting, peak averting power in the city staged one after another, Energy Environmental protection Further attention by society.

However, energy conservation in the context of wide concern, gas and electric water heaters more than environmental protection, energy conservation, and was known as the fourth-generation water heater expert Air to water heater , Because of low market awareness, skill levels and other constraints, it has not been popular in the market.

Year Sell Expected to increase Yusan Cheng
It is understood that the air can heat the air heater is used to take hot water system Heat Pump Water heater that works is power driven by the absorption heat pump systems heat the air in nature to get hot water system. In the energy-saving and cost, only one air-to water heater can produce four kilowatts of electricity energy, if the same weight of water heated to the same temperature, the electric water heater power consumption is only about 1 / 4, Gas Water Heater 1 / 3 .

Beauty China Marketing Director Yang Yahua based water heater, told this reporter, in 2009 U.S. sales of air to water heater 3 billion this year, their goal is to increase sales 100%, amounted to 600 million yuan.

Statistics show that in 2009 China sales volume of air to water heater at 15 billion yuan, up 50% increase in 2008. According to several market research agency predicts 2010 sales growth in air to water heater is expected to more than 30%, the amount is estimated to reach 2 billion yuan. Although this is not the entire water heater market share of 1%, but experts predict that within 5 years of its market size will more than 10 billion yuan.

A variety of factors constraining industry
Although the air to water heater water heater represents the future direction of the industry, but to enter the field of business skill levels, low brand awareness and consumer recognition and other factors are not bothered by the overall development of the air to water heater.

"Currently sales of air to water heater is not ideal, so in addition to continue to strengthen R & D and marketing, we also strengthen the research how to break the bottleneck faced by the market." Million and brand management of the Minister of benzyl chloride in the introduction, and corporate existing gas water heater and electric water heaters compared to the sales proportion of air to water heater is very low. In her view, apart from a short history of product development and industry is relatively low, the investment promotion efforts, including small businesses, industry brand concentration is low, the market disorderly competition and consumer awareness is not enough and so, as the main factors constraining development of the industry.

It is reported that the production of air to water heaters, more than 500 companies. However, Yang Yahua said that the country reached 70 million yuan sales volume of more than 10 enterprises to home, the billion-scale is rare. Many companies more interested in pushing boundaries, blowing concept that is not true with the development, production conditions of air to water heater.

Baoliao Hotline :020-22374965 Submission E-mail   : hellomily@qq.com          Edited by: sub-Yin
Speed chain activities: 2010 5 28 Day? May 29 2010, heat pumps, solar Fair

HC Network "Hailin Cup" 2010 China Top Ten Brands Award heating system

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