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Local home appliance chain, "contempt" is too early to Best Buy - Best Buy, home appliance

By: frbiz man

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Chain recently leaked home within five years, Best Buy does not study. In my opinion, this is a contempt of the symptoms of people down a full absorption air-conditioning. In fact, foreign against domestic electrical appliances chain in the marathon, we must always remain sober minded, there is no reason, and found time to stop and enjoy their success.

Look back 20 years ago, the number of domestic electrical appliances industry brand? Now retained and how many? The size of foreign manufacturing brands in China gets bigger or smaller then? In fact, many local brands, foreign brands stand the world to defeat all the rhetoric of ashes, and, therefore, remain in electrical retail Alarm Bell is not an exaggeration.

Commercial competition aims to win, but to win a long time, commercial competition is certainly not a 100 meters sprint, but a long-distance running. Liu Xiang is the world's greatest 110-meter hurdler, when the game became 10 m of the length of time, Liu Xiang, the great need to re-verify.

The author believes that Chinese appliance retail chain business has just started the competition, local chain should stand point of view the development of the problem. From a global perspective, the transnational nature of competition is the country according to a single distribution of capital strength, there is no huge amount of capital strength of the country difficult for the market from this sector have very good distribution. Supported by capital, what is the enterprise at the micro level the coordination of productive forces and production relations. Where productivity is actually operating the business of this industry, technology, production relations is the business practices of such commercial technology.

From this perspective, Best Buy and the domestic appliance chain has given us the difference between getting scared. From the business scale, the size of small local chain, Best Buy sales in 2005, nearly 200 billion yuan, while GOME and Suning, and also the turnover of 50 billion yuan, however. In addition, Best Buy retail productive forces and production relations, already quite mature, and local enterprises in the two areas is just beginning development.

The author believes that the success of local chain now only chance of success, is the chain business has replaced the traditional Yetai success, and this success is very fragile, because the whole process is not successful invasion of alien species completely castle victory.

When the gates opened, the most local appliance chain enterprises should consider their own ability to respond to future market competition, rather than the fruits of his past success as a work of art lighting. You can study for five years, Best Buy, you can not study the day Best Buy, you can never study Best Buy, but Best Buy has in our daily research, this not a arrogant and a depression?

Best Buy to come to China is not the arrested people, nor opened a shop, but moved to a chain mechanism, the current work only in the debugging mechanism. I believe that, from now until the next 35 years, Best Buy will still be China's major move is a commercial test, its detection, detection, kept probing. For all writers, the completion of a text file is difficult, but when forming the text file is placed on the copy when the copy machine, copying a large number of files are just simple duplication. Best Buy is still in the manufacture of a text file, copy the file it time yet to come, so that contempt for domestic electrical appliances chain to the little voice early.
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