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Little big tricks folder - the folder, stationery, office - office supplies industry

By: jiao

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17-year-old single-handedly career in business to sell small articles of daily production of the folder into the sea to switch the country's largest

CHEN Qin Peng, born in 1971 in Guangdong Chaoyang, 17-year-old started to engage in business from selling small articles of daily sea, then into the stationery industry. Founded in 1993, with Shenzhen Qi Xinwen Co., Ltd., as chairman and general manager. In 1995, concerted efforts by the State Council Development Research Center of the company as "the country's largest manufacturing enterprises folder", in 2003 the Chinese Culture Sports Association as "China Top Ten stationery brands." CHEN Qin Peng's goal is to unite the company into a world-class stationery brand.

  Simple folder, CHEN Qin Peng forced her to do it the extreme.
Currently, three percent domestic market share in the folder have been placed under the name of one mind, united brand has become Russia, Iran, Turkey, the most popular brand folder. Today, Qi Xinwen with exports more than 60 countries and regions, the total income of more than 600 million yuan last year and shortlisted for many years, "China's Top Ten stationery brands." CHEN Qin Peng said, brand innovation sometimes more difficult than technological innovation. As always adhere to the brand values, have united the company today. Brand tasted the sweetness of

35-year-old CHEN Qin Peng laugh, is strong affinity boss. His Desk Rear wall, hanging "brand belief" plaque. Our conversation started from the brand.

CHEN Qin Peng said that in recent years, soaring raw materials, how to Digestion Pressure on raw material prices, brands play a key role. The same product, as long as the trademark of one mind with the price will increase by 15%. "This is the value of the brand." He is quite proud of this.

However, the process of brand and difficult twists and turns. Peng CHEN Qin said, brand-building should pay attention to three points: First, started early and the enterprise since its inception must establish brand awareness; second is willing to invest; third international perspective. Unite the early stage, CHEN Qin Peng decided to started their own brand. Newly built factory, CHEN Qin Peng graduated from Tsinghua University, have hired experts in product design, the color of the folder, material selection, continues to introduce new exterior design, greatly increased the added value of products. Taste the sweetness, he spared no expense in 1997, five million yuan to hire internationally renowned designers from Hong Kong to help the united company's overall corporate image established CIS and VI Logo System.

To "unite" nurture a world-class brand, is the ideal CHEN Qin Peng. He followed the "Yao Da market, trademark first" idea, in 1995, more than 30 countries registered a "Comix" trademark. At that time, Qi Xinwen with not sold to these countries. Work together in overseas trademark, patent and other independent Intellectual property rights The protection of the total investment, accumulated over 10 million yuan, which the industry can be considered domestic small Wen Juxing opened precedent.

With Qi Xinwen a pace to enter the international market, "Comix" in 55 countries registered trademark. In Iran, Malaysia, Russia and other countries to join hands in the brand sales tied for first place the folder. Turkey's largest department store in the capital Ankara, there is "Comix" image shop.

Article Source: http://depositarticles.com/

I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. www.chinaqualitycrafts.com/ contain a great deal of information about 36 glass cooktop , portable camp

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