Lighting industry into "ice-breaking period" - lighting, products, markets - HC network ap

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For God so that he died, they first make mad. 4 years ago, the China Lighting?? Town only lighting company 650, the end of 2005, town's lighting business development to more than 5600, but earlier this year, town lighting thousands of businesses have closed down about, and This figure is still increasing. 1 to 5 months, lighting industry, the market suffered a series of freezing point, waves through the market two years ago the major lighting companies, no longer a big way, business sales targets are no longer doubled, less chanting slogans, more of a mature and steady. Some experts, is the lighting business in 2004 to explore the year, 2005 was a transitional year, 2006 is the crucial ice-breaking year for the enterprise market. Just opened this year, the soaring prices of raw materials, soaring costs of business operations, so that the general lighting company by surprise.
 Pressure: Industry-opening theme
 Entered since 2006, lighting industry who have such a personal experience: the national macro-control significantly effective marketing difficulties; industry into the era of brand competition, corporate pressure multiplier; raw material prices high, companies struggling ... ... genuineness of the major business owners feel the pressure of the market.
 Soaring prices of raw materials. Raw material prices has been steadily rising since last year, after year 45 months into the crazy state is. Raw material prices to the lighting industry a huge impact on the industry chain, parts suppliers and product companies, suppliers and distributors to adjust the price of conflict between the increasingly tense, and has been making some small and medium enterprises to enter the zero profits operating state lighting, more is serious is that some enterprises can not afford the pressure from raw material prices, have closed their doors.
 Exchange rate breaking the psychological barrier. The most recent period, the RMB dollar mark for consecutive breakthrough 8.03,8.02 several Road, the central parity of RMB against the U.S. dollar in the May 15 break the psychological barrier of 8:1, to 7.9982 yuan against one U.S. dollar, which is since last 7 21 Health reform the RMB exchange rate since the high point. RMB exchange rate to increase, not only has entered into an instant loss of export orders in the company of hundreds of thousands, even millions, but also further weakened the competitive advantage of low-cost export business, industry players said the RMB exchange rate adjustment, compared to some financial strength weak small businesses, will face a test of its existence, some exporters in response to the instability of the exchange rate risks, has taken various positive response. Some companies contract with foreign firms, the exchange rate factors into account.
 Trade barriers, pressing harder and harder. European Union from July 1, 2006 into effect "in electrical and electronic equipment on the Restriction of the Use of Certain Hazardous Substances Directive" (RoHS Directive). Because of cost considerations, most of the general export lighting manufacturers no conditional purchase of related testing equipment, from parts suppliers to rely on oral or written assurance that it can not directly control the export of each group of lamps can be found (RoHS Directive) requirements. Therefore, the case was found exceeding the export enterprises will face the risk of the EU ban. Meanwhile, exports to the EU Zai Yu Christmas lights, "red light", if there is heat shrinkable tube lighting, even as before adoption of product-related certification, can never expect to have won the German into the door. This is the German GS management agencies, according to new EU standards on the Christmas light string products to make the new provisions, the resolution now in force, in February began to enforce.
 Adjustment: the corporatization of businesses to upgrade
 Has been dealer distribution lamps are operating in a natural state, a warehouse, a store, several stores Shopping guide staff is also a warehousing, courier or even install the service, division of labor is not clear, chaotic management, not big business, not conducive to long-term development. Just around the chain, supermarkets continue to highlight the time, by the end of 2005, a group of outstanding business started to adjust business strategy, using the company mode of operation, and multi-hire professionals to manage. After several months of market transition and adjustment of business the company is increasingly recognized by the market. It is understood that in Beijing, Shanghai, Chongqing, Zhengzhou and other major cities, have been there a number of business startups.

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