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Li Ning and Netease have formed a strategic partnership

By: dream zhang

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And domestic well-known sports brands, "Li Ning" on April 4, held in Beijing Loft Co-Operative News conference to announce "Li Ning" and NetEase Sports Channel (sports.163.com) have formed a strategic partnership. NetEase founder Mr. Ding Lei came to the scene to witness this moment, and his speech congratulated.

Sports brand through online media for marketing, foreign operations are already quite mature. Some brands already involved in this, and has made significant results. This shows that the network media relative to traditional media, with its fast, interactive and other advantages, more and more recognized companies and applications. When Li Ning Company Limited Li Ning brand

Deputy General Manager Mr. Wu and Mr. Market Netease senior vice president of sales and marketing co-launch cooperation Miss Hu Zhiqin ceremony, Li Ning, a new sports channel Netease (sports.163.com) flash in the crowd was waiting bright appearance. The same time declared by the high quality professional sports, the Chinese people to enjoy sport anytime, anywhere, to enjoy a healthy life, "Li Ning", and with a strong technological advantage and diversify services to achieve a strong national leader in the status of portal Netease, officially started the last three years, the strategic cooperation. The bilateral cooperation has been the industry as a model for integration of resources complement each other.

"Li Ning" and NetEase NetEase content of cooperation will not only changed its name to the existing sports channels NetEase Li Ning Sports Channel (sports.163.com), while the two sides will be involved in market activities through a series of marketing resources, corporate culture, cooperation, for the majority of Internet users to establish a more professional, more comprehensive sports news, information exchange platform. Combination of Li Ning brand "advocates movement" and Netease "real sports fans at home" spirit, the common interpretation of Fabric physical strength to achieve all possible ideas. In the course of future development will move towards a more three-dimensional structure: The "Li Ning" and the NBA's official market to further deepen cooperation in NBA coverage, increase the influence of NBA column; in reporting national gold force, will strengthen the diving, table tennis, depth coverage of gymnastics and shooting, so that users of these popular sports hero of the national interest to have more knowledge, understanding their physical life; will establish clubs such as basketball, soccer, tennis and other sports and mainstream celebrities area, pool sports-loving in the channel in their own world; specialty products co-operation will be extended to sports celebrities Square, bubble-line interview, "Li Ning" the spread of sports journal, distribution channel image of NetEase NetEase Li Ning Game Points cards, etc.; in the dissemination of modern ideas and encourage healthy sport experience of users involved in sport fun, interactive online will play a powerful force to promote the Li Ning Company organizes and sponsors various sports activities.

This is Li Ning Company and the NBA started the cooperation between the official market worldwide for the first time and the depth of cooperation in the Internet field. Li Ning, the company said, Internet marketing has become an important means of brand marketing, Li Ning brand as young people like the sports brand communication through the network will be more favorable interpretation of their brand. Li Ning Company Limited Li Ning brand marketing vice president, Mr. Abel Wu, said: "NetEase is currently the favorite of young people online media, while NetEase Sports Channel (sports.163.com) is well students favored the youth user groups of channels, and the current "Li Ning" coincides with the marketing strategy, so has the necessity of bilateral cooperation. Looking to the future of the huge development space, hopes to win the all-round cooperation to achieve both objectives. "

  NetEase is also the co-

resource integration model to provide customers with comprehensive Internet marketing services to the embodiment, is NetEase and SouFun and the financial sector following the recent establishment of a series of comprehensive cooperation, the industry once again with the professional company depth of cooperation. NetEase's senior vice president of sales and marketing Miss Hu Zhiqin said: "The opportunity to work with the domestic famous brand sports industry," Li Ning "cooperation, for the NetEase speaking of great significance, especially in the NetEase" content development "is more prominent, just Li Ning YORK, on-line channel (sports.163.com) thinking in professional sports background and vast amounts of information complementary to the case, is bound to NetEase users online life more fulfilling, but also the "Li Ning "and Netease's brand image to a new level.

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