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Keyword Domain 301 Redirects For Search Engine Optimization

By: Jonathon Hewitt


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We have a tendency to all wonder if putting in place domain names with keywords to redirect to your webpage if those words facilitate in search rankings or not? Well we tend to are here to discus the pros and cons to a 301 redirect. There are plenty of different reasons why you would want to set up some domain redirects pointing at your webpage, mispellings are the most common and make nice sense to set up and maintain the domains to protect your brand whereas not relying on folks to invariably get it right everytime or for a number of us SEO's invariably dreaming up ways in which to try to to just a step more than your competition would do venture out and buy an entire bunch of keyword-made domains and purpose them right at our optimization web site hoping for a little help in keyword recognition. No matter what your reason for redirecting is it's always smart to know exactly why your doing it BEFORE you go and buy the domain names! Therefore let's speak about the mispelling for starters; as an example, I personally have noticed 3 ways in which that people mispell my name, thus I have been able to purchase two/three of these as domain names and set them up to redirect. There are a few terribly attention-grabbing things that I've got noticed once I imlemented these redirects; not solely have I noticed in my WordPress stats that one in every of the mispellings was one in all my top search queries as well as noticing that it showed up as an entry purpose to my website through my Google Analytics stats as well.

Therefore at some point I felt like running a check and here's what I found: The proper spelling of my name is Jonathon Hewitt, so I happen to possess my personal blog located at jonathonhewitt.com where as most people would spell Jonathon with an (a) instead of an (o) towards the tip so I attempted to get jonathanhewitt.com with no luck, however some other common mispellings with my name were johnathonhewitt.com and johnathanhewitt.com, both were on the market and I purchased each of them with plans of getting the opposite one in 2012.

The foremost interesting of things happened once I was looking at my first and solely post therefore far on my personal blog with the total url of jonathonhewitt.com/social-media/new-social-media-welcome/ and as I selected to enter the complete url of that specific post with one among the mispelling domain names I had already set up to redirect johnathonhewitt.com/social-media/new-social-media-welcome/, positive enough it recognized the 301 permanent redirect that was founded and also recognized the tip of the url matched a post that was on that webpage /social-media/new-social-media-welcome/ with or without the mispelling in the domain name brought you right to the identical place. With this I noticed that we tend to are handling a highly subtle but yet terribly easy engine or if you may, file system, when managing url's. This is able to also make a case for when I sucessfully set up the "My Brand" Feedburner url for my website at jonathonhewitt.com/seo-blogger instead of the feedburner address using the same extension /seo-blogger that the origional Feedburner address had set up.

Without it all it does is land on my signed in list of burned Rss feeds however once you add it it works perfectly. I own a ton of domain names and are trying to sell as many that I am not going to use as potential thus I founded a simple webpage with a contact type that goes directly to me for all of my extra domains to redirect to incase they wish to contact me directly relating to the domain sale. I most likely had sixty domains pointed at this one website, I selected to set up Google webmaster tools to play with it as I wasn't too familiar. A few weeks later I check on the stats of my webmaster tools, as a Google SEO I continually am wanting underneath Google's list of keywords that they related to my webpage was a few words that sparked my interest enough to recollect them. One was somerly, what the heck is somerly? Well I do not really know, my father purchased it years ago and its simply there, The point of it's that we have a tendency to owned somerly.com and I had it founded to redirect to my contact site incase anyone was interested, Google was somehow associating the keyword "somerly" with my webpages keywords.

Another domain name that we own is norlite.com as it was the name for my grandma's previous campground in Alaska, I conjointly noticed "norlite" joined of the top referring search terms pointing at my contact page! However wait! We tend to have never had a website up below norlite.com!?!?! How will Google associate those words with my webpage? Where do they see it? At the time I used to be too nieve to actually realize what I had came across but have since realized the importance of redirecting, for each mispellings and keywords serving to to boost your website or blogs presence within the search results. I have since purchase multiple domain and set them up to redirect as a result of I am currently conviced that they do help in some ways. There are some things to stay in mind when purchasing and setting up these domain redirects:
  • Search Engine's have penelized websites for having too many redirects(thousands), blacklisting them from the search results.

  • The shorter the domain name the higher, so-you-do-not-want-to-get-too-long-of-a-domain-name.
  • Get a couple of keywords within the domain name for instance: search-engine-optimization.com or florida-real-estate.com and point them at your website (w/ and w/out the www!).
  • Create certain that the keywords that you simply choose are relevant to your website's content and not simply wishfull thinking.
I have also founded many simple to remember ways that of getting to certain pages or profiles related to my individual websites, ie: twitter.seosport.com redirects to my company's Twitter account, feed.seosport.com redirects to my company's Rss feed, contact.seosport.com/ redirects to my company's contact type, etc.

There are so many ways in which that may build navigation through your social content furthermore your webpage therefore abundant easier to remember. I recommend you try making a number of these settings yourself and it even makes it easier for you to remember! Well, I hope my experiences with dns settings and every one of my own trial and error has helped your understanding of how a tiny however necessary piece of the World Wide Net works and proves benificial to you in your future web endeavors. Please let me know your thoughts and experiences within the comment section below, thanks for reading!

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