Kellogg is finding itself in trouble for phrases like “boosts resistance”

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With Swine Flu making parents (and everyone else) nationally nervous about even going into public areas with out miniature bottles of hand disinfectant, certainly businesses would start taking advantage of them.

Kellogg is beginning to become involved on the trend by plastering “Now helps support your child’s IMMUNITY” on boxes of Cocoa Krispies. Cocoa Krispies, together with other Kellogg cereals are not only laden in sugar, but have not done anything to truthfully back up such a assertion.

The city lawyer in San Francisco finds the claim just as forged as everyone else and has sent a communication to Kellogg as well as the Food and Drug Administration requesting Kellogg to reveal what exactly helps boost resistance in the cereals.

Kellogg has been responding to accusers’ attacks stating that it started developing a extra healthy breakfast cereal last year and actually released them in May 2009 not to exploit the H1N1 “flu state” but to respond to consumers’ needs for a healthier foods and a more definite nutrition value. A spokesperson from the company said that there are more vitamins A, C, and E in the cereals; increased from 10% daily value to 25% daily value.

Here’s a thought, if the company wanted to exploit consumers’ needs for a more healthy cereal, why not take a number of the sugar out of its cereals?

It is a good thing that this has been given to the FDA for deliberation. The FDA is believed to be the governing body of bogus and misleading classification on items. Right now, the FDA isn’t saying something about this cereal or its odd, and likely bogus label.

Sugar coated cereals are not healthy for children in the amounts that are typically given to them. Have you ever measured out a serving of cereal? It’s not as much as many people pour themselves. Not to mention, cereals in general (even though many are made out of complete grain of some type) are carbohydrates and while they may help keep your child aware for the first little while they are at school, carbs tend to burn fast…adding sugar to that equation doesn’t help too much either.

The majority of parents don’t have the time to make a genuine, homemade breakfast day after day for their children, so why not give them breakfast cereal that will actually help throughout the day or at least a cereal that is a bit healthier than Cocoa Krispies or any of the other sugar loaded cereals that have found their ways on to our grocers shelves? I like sugary cereals now and again. I really like Cinnamon Toast Crunch, but I also know that it won’t keep me from becoming ill and it is DEFINITELY not a replacement for my vitamins.

Article Source: http://depositarticles.com/

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