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Is Content Writing More affordable Than PPC For Targeted Visitors?

By: Keith R Lunt

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OK, let's look at the price. Loads of of us write the articles ourselves, so it is hard to determine the costs. But maybe a large business, wanting to drive thousands of new traffic to their website, would need to employ writers to do the job.

Take a look around and you can straightforwardly get quality 300 word articles written in bulk for around $5. Arrange for a batch of say 100 to be written for $500 and then you have your submissions ready for a long while. So we'll take the base price of an article as $5 (there are more affordable sources as well!).

How many clicks do they drive? Well, that depends on (1) the quality of the title, (2) the quality of the article and (3) the quality of the resource box. I'm no expert here and my best article this month has generated 12 traffic since it was published, 3 weeks ago.

Looking further back, I've articles which generate 50+ clicks direct to the site. So, for the sake of a $5 article, I've generated 50 traffic, or 10c per click.

Yes, these are the figures from the best performing articles and some far under realize that. But even though the average turns out as a third of that, we're still only 'paying' 30c per click.

Now what sort of keywords could you buy at 30c per click to drive people to your web site? No lots of! In my experience of ppc we're talking at least double to four times that cost for easy keywords and ten to twenty times that price in the medium priced market.

But the fiscal advantage isn't the only one. People clicking on PPC adverts have only seen a small advert. People visiting from article sites have read your work and are pre-sold on what you are talking round. This must help generate a higher conversion rate from visitor to newsletter subscriber or buyer, whichever you need.

Further, these statistics must also under-report the situation. I see far more people are viewing my profile than are clicking the links to my website from the article. Once they view the profile they have another opportunity to visit several of my directories, and these figures are not being counted.

On top of this, loads of readers are reprinting the articles, in tact, with the resource box linking to my directories. Again, this is the opportunity for even more people to visit my directories without being counted.

And with article writing there is not just the trail of visitors arriving at my website. Each reprint of the article that the search engines discover pointing to my website is another "vote" in my favour. These articles, as well as sending traffic to me, are also improving my search engine standing.

Contrast that to Pay Per Click programs, where all that you get is the reported traffic and not a single extra.

Overall, even though the number of clicks generated per article is only a handful, I believe article writing is far less costly than PPC!

Article Source: http://depositarticles.com/

If you want to know more about finding site visitors, call over to our web site - www.realwebtraffic.co.uk. There you will find load more hints, and you can get yourself a free copy of our real web visitors ebook. Written by Keith Lunt

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