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Information technology to enhance core competitiveness Chang - Sichuan Changhong, household electric

By: frbiz man


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Information as to enhance the international competitiveness of Chinese manufacturing industry's key elements. The impact of the global economic downturn, China's manufacturing enterprises are facing in exports, domestic demand is not busy situation, which requires a comprehensive enterprise information technology transformation, accurately, quickly respond to consumer demand, improve the efficiency of the whole industrial chain. Recently, the Ministry of Industry and Information Technology announced the promotion of industrial enterprises to strengthen management of reducing cost and increasing the 11 views, guide enterprises to strengthen the application of information technology, through information technology to grasp the market demand, improve management, increase economic efficiency and maintain economic stability rapid growth.

Household electrical appliance enterprises in China, the
Changhong
In recent years, rapid development of information technology, investment funds accumulated more than 300 million yuan, formed ERP, PDM as the core of a complete manufacturing information system framework to achieve the Group's modern management system, process specifications, improved business efficiency, achieve rapid response to user demand, enhancing the core competitiveness. Changhong information construction in addition to improve the management and efficiency, but also for the new corporate culture of recycling Changhong to provide an effective carrier.

Further, Changhong to information technology talent, experience, competency-based to
Service
Industry to expand, set up a dedicated
IT
Hong letter outsourcing services company, today announced the State Development and Reform Commission first 12 pilot enterprises information systems outsourcing services to the list, Changhong listed. Changhong, China's information industry development provides a sample for reference.

Information is competitive

Chinese home appliance industry evolved from a shortage economy, in short supply, production what consumers what to buy and enterprise customers around the turn, the right is relatively weak. However, the excess of the times, companies need to turn around the consumer, the consumer voice greatly enhanced ability to accurately, quickly respond to consumer demand to become the core competitiveness deciding the key factor. Changhong the status of the household appliances industry faces three challenges summarized that "high-tech industries and low value, large-scale industry and meticulous management, brand awareness and reputation," in which information technology is to solve the "large-scale industry and the fine management "an important means of conflict.

In fact, the domestic companies have long realized the important role of information technology, and in the early 80 century, information technology began trying for a long time, China's construction enterprises in the existence of erroneous information that the information building is "on" a set of advanced equipment, systems. In fact, the essence of enterprise information is to use information technology to business strategy, organizational structure and user needs close together, eventually forming ability quickly to meet consumer demand, this is the core competitiveness of enterprises.

Therefore, information technology the key to success is not what kind of system on a set, but rather how to use information technology to achieve rapid consumer demand-driven business activities. In particular, after entering the Internet age, information transfer rate as key variables driving economic development. Management guru Peter? Drucker believes that integration of various ways of information exchange capabilities and solidarity with the customer is always able to determine the key factors in business performance. In other words, in the Internet age, who was found in the shortest time consumption and the fastest speed to meet it, and whoever seized the opportunities to win the market.

In the current economic situation, China's manufacturing problems encountered in essence is a comprehensive less competitive performance, consolidated less competitive reason, mainly because Chinese manufacturers mostly in the inventory and production stage, there is no real demand from the market starting to consumer demand-driven production and operations. Changhong's overall strategy in the enterprise under the guidance of total investment over 300 million yuan to strengthen information technology to achieve the consumers, businesses, suppliers and partners of the "zero distance", a sustainable and healthy development of effective power, which is Chinese manufacturing enterprises to enhance their international competitiveness of the important means.

Changhong to build "intelligent" enterprises

Current information about the transmission capacity has become an important force for economic growth.

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