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Increase profits while reducing promoting expenses by 80%!

By: Mark F Bown

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Did you know that it expenses 500% additional to obtain a new customer than it does to retain an current a single?
500%!
So with that being said, how much attention and focus does YOUR business spend on retaining Active customers?
Or are you 1 of the several businesses that focuses all their advertising pounds and energy on chasing down new leads and new users?
Are you able to say exactly what percentage of your marketing budget is focused on retaining present consumers?
Do you realize when your existing buyers stop purchasing from you and begin going elsewhere?
Do you notice that they haven't been to your small business in a certain amount of time?
No?
Then you won't be surprised to know that, according to a recent study, over 68% of clients will take their business elsewhere simply simply because they didn't feel that there involvement with a company was being valued.
68%!
So not only are you spending 5 TIMES a lot more money, attracting new buyers, but you're investing 5 TIMES additional cash to REPLACE the users, you already had, which are now LEAVING...to do organization with your competition!
Can you see why some companies really feel like they're burning through funds, although others are seeing insane amounts of profits, even in a poor economy?
Should you don't already have a system or strategy, in place, that focuses on retaining your existing clients, and showing them you value their company, then it really is time you produced one.
Otherwise be prepared to keep investing extra and extra income, to TRY and keep up with your competition which is attracting YOUR consumers.
Don't be a business that focuses purely on the "first" sale, but realize you are sitting on a GOLD MINE of repeat business from a targeted base of previous buyers!
Remember: The fortune is inside follow up!
You've spent all that income getting your buyers inside the 1st location, now it is time to maximize your ROI on that expense, and get as many repeat sales as you can from satisfied customers.

Article Source: http://depositarticles.com/

Mark Bown works with SME,s in The East Midlands advising them on online marketing and how to improve sales both on and offline.For further information on online marketing in Leicestershire you can contact Mark via his website www.SearchEngineOptimisationLeicester.com

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