Importance of promotional pens in marketing

Read More About Advertising

Marketing is no longer restricted to out of the box solutions like advertising in print and electronic media. The need of the hour is finding ways that are more unconventional and catch the audience’s attention instantly. One of the most innocuous yet effective ways of marketing is promotional gifts, in particular pens. Visit any conference and you will notice the pens handed out are branded with the sponsor’s logo. Even without trying to sell you anything the sponsor has ensured that you will take home a piece of advertising merchandise.
Pamphlets and brochures are more often than not thrown away .Since pamphlets and brochures do not have any utility they are hardly ever read at all. The cost of getting pamphlets printed in bulk might be low, but from a marketing point of view the value of pamphlets is minimal. The same holds good for electronic media like advertising and banners on websites, people have a limited attention span and have developed a tendency of ‘turning off’ of their brains whenever they come across a commercial on the television. Not to mention advertising in electronic media is a costly affair and requires a large advertising budget to execute.
The need of the hour is finding a way of advertising without being obvious, and at the same time ensuring that the marketing tool used provides some utility to the target audience. Promotional gifts like T-shirts and free CDs have become increasingly popular with people. The downside is the costs associated with such forms of marketing means that they are by and large reserved for large conventions or high budget marketing campaigns. The ideal promotional tool irrespective of the size of the target audience is promotional pens.
A pen is useful, can be put in a pocket, and chances are 9 times out of 10 the pens that are handed out will be taken home. A person will eventually notice the corporate logo inscribed on the pen when he gets the time. In fact, pens are a great means of both direct and indirect marketing. In addition, expensive pens like Parker can actually be gifted to senior executives without having to make an obvious sales or marketing pitch. A popular gift with senior executives are USB pen drives, since most executives today carry laptops, a pen drive allows easy synchronisation between their laptops and office desktop computers. All it takes is to have the logo of a company engraved on the USB pen drive and the company is advertised every time the drive is used!
In addition to pens and USB pen drives, mugs, lanyards and sticky notes are also great promotional gifts; their utility ensures that every time they are used the advertising logo will get noticed. In fact, today promotional gifts are the norm whenever a new product is launched, and promotional gifts like pens are not just restricted to corporate audience, but they can be used as memorabilia for gatherings like a conference as well.
Resource Box
www.atpenworld.co.uk is a UK based website offering promotional pens and other promotional gifts like mugs, lanyards and gift boxes.

Article Source: http://depositarticles.com/

Myles Bradley is the author of this article on Promotional pens and Business Gifts from ATPenworld. Find more information about Promotional pens and Business Gifts from ATPenworld here.

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Advertising Articles Via RSS!

Additional Articles From - Home | Business | Advertising

Our other websites
All about SEO
Beauty Tips Forum

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap

New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service