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ImSEO - The Right PPC Campaign

By: Lifschitz

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This is just about the worst thing you can possibly do, thinking of words off the top of your head to start your ad campaign. First of all, it is important to note that you must have separate ad groups. Under each ad group, you place a broad term at the top that you want to chase, let's say, "dog supplies", once you have made your ad group, then it would be time for you to start your keyword research.

When people type in randomly generated keywords, they are chasing broad phrases (sometimes that have zero searches), and keywords which could feature hundreds of possible competitors. When you face more competitors, Google tells you that you need to increase your bid if you want to appear on first page, so you may end up getting 1 or 2 clicks on 100's of impressions, but those 2 clicks could cost you 2$-3$ each. When you set your daily budget, you should take into consideration what your overall budget is; so if you're putting down a 100$ for your overall ad campaign, set your daily budget at 10$ and your ad campaign should last you about 10 days with proper keyword ad groups. If you start an ad campaign using random keywords which you generated yourself, you will end up maxing out your daily budget with only a few clicks, and that is extremely poor ad performance through pay per click.

Proper pay per click campaign management requires you to first find a list of keywords about your respective product. Google offers Google keyword tool, you can set your geographic location (eg. Canada), and then do a search for a broad phrase (like our earlier example, dog supplies). Once you received your list of keywords, you change the match to Exact, this will give you the exact amount of searches for each keyword (Exact as opposed to Broad, broad gives you all the keywords with the same synonyms which are being searched for, so it will make the search volume appear much higher). Remember, Google doesn't give exact search figures in fear of competitors picking up on any algorithm information, but they will give you rough estimates in the same neighborhood of the real search numbers. Once you have your keyword list, start taking keywords you're interested in and putting them into Google with quotes around them, so if your keyword is affordable pet supplies, plug it into Google as "Affordable Pet Supplies", at the top right you will see a number, that large number usually indicates how big your competition is (how many websites include the keyword somewhere in their page). A good way to find out if you have many competitors chasing the keyword is to put intitle:"Affordable pet supplies", this will tell you who's targeting the exact keyword in their title, which is a good indicator of who's serious about ranking for that specific keyword (although not 100% full proof and accurate).

Now, you can list your keywords and start bidding on them, you're better off chasing moderate-high searches with low competition, because you will receive high clicks, there will be less competitors against you, and you can bid substantially lower amounts, which means you will receive a bulk of clicks (as opposed to a few), and won't max out your daily budget instantly only from a few clicks.

Please take this advice, and use it to begin your pay per click campaign.

Article Source: http://depositarticles.com/

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