I run, the Gome: Crazy acquisition and integration - GOME Electrical Appliances, triple trading comp

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And
Suning
The difference is that countries are more willing to be bold in the United States to do the acquisition and integration

Fight the enemy before the acquisition of the negotiating groups, they allow enterprises to more and more territory, the management team behind his efforts to quickly return funds to the front of the blood, which is now is the United States. It is riding on the strong "cash cow" on the way bolted.

2006, the States United States acquired Yongle; 2007, Gome acquired Dazhong; competition was in 2008, Gome
Triple Trading Company
10.67% of the shares and became the largest shareholder of triple trading company ... ... Country United States currently accounts for 18% of the industry market share, Gome's goal is to raise market share in 2010 to 20%, in addition to other self-built shops, acquisition will is extremely important to the operation means.

States United States with capital skills, is completely rewritten internally
Home Appliances
Chain pattern of competition.

Difficult integration

"Acquisitions will continue, but may be luck." Gome, a small communications general manager of Sun, said in an interview. November 2007, Gome has taken a step into the substantive field of communications. State official from the U.S. telecommunications business group dissection, the establishment of the country the United States telecommunications company, enabled "gomemobile" logo, the new company consists of a small group vice president of Sun takes command. Sun of a small group in the country the U.S. is primarily responsible for the chain shop and mergers and acquisitions, he is the country the United States and the Black Swan, Golden Sun, Wing-lok, an important series deal operators.

Acquisition
Mobile
Channel company Dalian point and Shaanxi CellStar Telecommunications, the national U.S. telecommunications companies have recently completed the integration and systems management team, switching, acquired businesses will retain their own brand names. "Xi'an in Shaanxi CellStar more right to speak, a better understanding of the regional market system, is also a mode of operation after the acquisition, integration and learn from each other process." Sun said a small.

Shop, and buy their own country the U.S. will continue to apply communication. China will focus on the U.S. acquisition of communications conducted several objectives: build multiple systems to achieve the same under a different brand positioning, remodeling the two sides of the integrated values, self-built corporate culture.

Despite the size difference, but it and the acquisition of Yongle, Dazhong, triple similar to a celebration dinner in the back swing is more difficult and difficult movements, including supply chain management, information systems and other internal resources integration. Among them, the integration of information systems, is considered the most difficult and most important part of operations.

Present, "the system development is the most challenging place to develop and select the operation of the ERP (enterprise resource management plan) system, in accordance with the selection and needs to develop." Sun an d said, "It is a thought of carrying out operations in order to facilitate the integration of the industry." Regardless of the software or hardware in the field, to build an effective channel for the United States must channel the country's massive service mode to make effective planning.

Unified ERP

2 months, medium and large on-line state of the ERP system the United States, the National Headquarters to the United States can understand the medium and large stores to sales, inventory. Medium and large stores of goods sold, direct from the country America's distribution center, stores keep only small amount of inventory, since providing regional, inter-departmental or even cross-company integration of real-time information of the enterprise management information system for enterprise integration within the main or all of the operations.

By the end of March this year, medium and large and the country has completed the integration of the United States.

Docking system is the main framework for integrating the two sides come to an end of the key links in the system which kind of choice is the key.

Chen Xiao, president in the country the U.S. plan, the 2006 merger of Gome and Yongle, the unifying principle of both integrated routes along the route, including the unified information management and systems management.

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