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Huo Du Fang: household electrical appliance enterprises should strive to enhance the comprehensive c

By: himfrman

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< BR> "I am glad that in my life work experience the last 10 years, with China's home appliance industry come together. "January 15, 2010, in the China Household Electrical Appliances Association, the fifth member of Congress, just remove the burden of Huodu Fong Association, in such full of emotional words to express his feelings. Not long before, "electrical" on China's home appliance industry's current situation and the problems faced by her was an interview. For just experienced the challenges of economic crisis, China's household electrical appliance industry, as well as how to correctly understand the external environment and the economic situation, Huo Du Fang still thinking a lot.
<BR> Overall growth momentum of the industry
<BR> "Electrical": experience of the global economic crisis, in 2009 the Chinese home appliance industry situation?
<BR> Huodu Fang: As of the end of November 2009, total exports in the appliance is only 23.6 billion U.S. dollars, down 16.1%, China's home appliance industry output value reached 534.1 billion yuan total, increased 1.6% year on year. In "
Appliances to the countryside
"Driven policies, refrigerator, washing machine cumulative production was 47.42 million units and 32,700,000 units, respectively, year on year growth of 16.2% and 8.1%. In 2009, China's home appliance industry to maintain the overall growth trend, the overall operating results satisfactory.
<BR> Appliances to rural areas such as national policy of expanding domestic demand, China's home appliance industry, the challenges of the global economic crisis should help greatly. Since the second quarter of 2009, refrigerators, freezers, washing machines and production growth;
Air conditioning
And microwave production has not yet reversed the situation down, but the monthly decline narrowed. 1 November 2009, refrigerators, freezers, washing machines,
Water Heater
Production were up 17.6%, 21.8%, 13.1% and 14.2%.
<BR> "Electrical": China's home appliance industry export situation? Anything better?
<BR> Huodu Fang: China's home appliance industry is highly dependent export industries, the global economic crisis on China's export of home appliances is relatively large. However, after entering the second quarter of 2009, exports eased the situation, although the situation has yet to reverse the overall decline, but both exports or exports decline month by month in September after the narrowing. 1 November 2009, China household appliance industry was 28.18 billion U.S. dollars total exports, down 15.9%; from the overall situation, the export volume is still down, but decline narrowed, and the export of most products in the month showing growth , in which air-conditioning as much as exports rose 43.4%.
<BR> From the regional situation,
Financial
The impact of crisis on the developed countries is well above the emerging countries, however, developed economic zones as the main export of Chinese home appliances market position has not been significantly affected.
<BR> Policy support to help companies ride out the storm
<BR> "Electrical": In 2009, China's home appliance industry to maintain the overall growth, with many countries to expand domestic demand are inseparable.
<BR> Huodu Fang: It is certain. Appliances to the countryside policies of the purchasing power of farmers activated to speed up consumption in rural areas, expanding the rural household appliances consumer market, has effectively promoted China's home appliance industry, the coordinated development of domestic and external demand.
<BR> Up to now, nine products involved in "bringing home appliances" and 366 enterprises, of which six products appliance businesses a total of 289. Home appliances to the countryside information system statistics, as of December 31, 2009, a total of
Sell
Bringing home appliances products 37,679,800 units, worth a total of 69.257 billion yuan. Of which: refrigerator 15,608,244 units
TV
8,804,379 units, mobile 1799417, 5584574 Taiwan washing machines, computers 1,301,304 units, 3,011,563 units air conditioning, water heaters 1,250,746 sets, microwave ovens 127,946 units
Cooker
191 644 units.
<BR> Home appliances to the countryside policies not only promote the production of household appliances and market distribution network construction and upgrading of product structure and SME development has played a positive role in promoting.

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