Huang Guangyu easily swallow a good family began to fight back, "Tsann Kuen" acquisition -

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Chain
Marketplace
Full-scale war hegemonic rivalry

Â
Huang Guangyu
Easy to swallow a good fight back home, "Tsann Kuen" acquisition

Example in 2004, the National
Appliance Retail
Industry
Sell
Amount of 4,000 billion yuan, but
Home appliance chain
1000000000000000 yuan accounted for only about business, sales, sales still considerable space to fill.

?? Source: the army attack plan
Business management
Consultants Ltd.

Data show that China's home appliance retailers more than 30 thousand.

Home appliance retailers in the United States less than 1000, as
Best Buy
So the top four of the chain for more than 90% market share.

In Japan, home appliances market is small island, Yamada, etc.

5 partition chain retail enterprises.

In China, the top five chain retail enterprises in the overall consumer electronics market share of less than 20%.

View of this, market expansion and consolidation is inevitable, and the acquisition will be the most important means.

Appliances with
Locks
Frequent recent incidents: the acquisition of Tsann Kuen Wing-lok, all the stores on the mainland;
States United States
Presence
Suning
Base Nanjing, also opened its acquisition of the first of its kind, large-scale acquisition of a good home easily; Suning start
Equity Division
Reform acquired its interest in rumors household electrical appliance enterprises in Nanjing Yuhuan, Bole, and Fujian think the text ... ...

Finally, in the Gome and Suning, etc.
Listing
A year later, electronics retail chain started crazy
Capital
Expansion wave, can not be swallowed in the final recognition
Competition
After the reality of rival Gome, Suning, Yongle has changed strategy, that is, to new competitors, "strangled in the cradle."

Have
Expert
That is expected in 2008, the traditional channels, the situation will completely dominate the market ended the era of full arrival of chain hegemony.

Paradise snatch States United States "mouth water"

With the acquisition of Tsann Kuen Wing-lok like a good home countries can not easily incorporate the United States that is an accident.

Retail supplier of China Chamber of Commerce Professional Committee of Expert Advisory Group members of the Lee regime analysis, Tsann Kuen Wing-lok, 32 homes sold to stores, 16 in Shanghai, 15 in Fujian, one in Changzhou, Jiangsu, but the absolute position of strength in the east of the Paradise, the Tsann Kuen itself of little value. However, Tsann Kuen 16 home stores in Shanghai, half of the Yongle duplicate existing stores in Fujian and Jiangsu addition of another 16 stores scattered in the second and third tier cities; If you hand over these stores vacate States United States Su Ning, no doubt under the eyes of opponents in their own overnight increase of 16 stores, which competition is intolerable.

Similarly, in Paradise, after the acquisition Tsann Kuen, the pressure to return to the U.S. side of an ambitious country. Negotiations have been and Tsann Kuen Huang Guangyu, no commitments to be head of Paradise CHEN's "lightning war" caught flat-footed, thus, must be stable South China battlefield "absolute advantage" is a national priority of beauty; Therefore, with the enemy Easy good family head showdown, also became the only choice.

Surface, Yongle, Gome acquired Tsann Kuen or easy to have a good home and not worth. Tsann Kuen home most of the stores is a good and easy to rent, with no contribution to the value of stores; Tsann Kuen, easy to good home
Brand
Value is not large, even if the acquisition of GOME and Paradise are also able to use their brand; in the labor and management-intensive appliances
Retail
, Tsann Kuen, easy to good home was significantly higher administrative costs, allow the purchaser to pay the cost of higher costs.

But two of the most cost-effective acquisition of or "destroyed" the competitors at the same time, get a good store of resources, and save the early pioneering effort, and perhaps this is the Yongle and Gome select "buy" approach The reason for it!

The industry will continue to acquire

Some experts believe that, like with the home appliance manufacturing, household appliances circulation of more intense competition, and gradually oligarch
Monopoly
Situation, new entrants threshold was elevated, leading to new market space by reducing opportunities reduced.

Easy to set up the beginning of a good family, had claimed that the first
Investment
500 million yuan, three years to invest 9.0 billion in circulation, Ju Ho, general manager also said that private enterprises do not easily rely on a good home
Price war
To survive, but to the value of a price war and war simultaneously
Strategy
Come
Operate
; So easy to good home's main strategy is to service, quality, value-added superior shopping environment, and Gome and Suning, Yongle and other large household appliances enterprises compete.

But now it appears, Gome by capital and professional advantages, have stifled competition in the cradle.
Gome Huang Guangyu said
not rule out the use of means to integrate large-scale mergers and acquisitions market, we can see, easy to be a good home is only as Gome and Suning, Yongle hegemony of the prelude.

Reporter Zhang Hao

Observation

Chains facing out the weak capital

Article Source: http://depositarticles.com/

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