How not to request a jv

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As you may know, I write a weekly post for Clayton Makepeace. I have been writing there for 2 or 3 years now, and my Small Business Mastery column has become quite popular among readers, and has driven me to continue developing solid content.

I LOVE it when people comment – even disagree with my posts.

A good argument is healthy for all, and it helps me see all points of view.

But, I detest it when people think they can abuse this.

Case in point…
… I received an email today from Claytons Customer Support Manager Martha (she rocks!). She was passing on an email that came in to her, through my post.

I think she passed it on for a good laugh more than anything.

Here is the PERFECT example on how NOT to ask for a joint venture (names of the guilty were removed):

From:

Sent: Thu 5/27/2010 9:46 PM

To: eletter@makepeacetotalpackage.com

Subject: personal from ___ – of epic importance…

Hey Troy White (NOTE: my name was very obviously copy and pasted in – different font and font size)

Wanted to get you out a quick heads up that could
be worth a big pile of cash for you in just a few weeks
from now.

I just found out about the June 15th product launch of ______,
by ____, _____, and _____
and wanted you to see the insane stuff that these guys are
doing for their JV partners.

The buzz about this launch is already everywhere, and from
what I’m hearing, most think it will go down as the biggest
product launch in internet marketing history.

And based on what I just saw on the JV Invite Page, I don’t
doubt it!

The product itself is going to be epic, but so are the commissions
and affiliate prizes!

They are paying out $1,000 on every sale.

AND…
They are also paying out $200 for every Tier 2 sale…just for
referring other affiliates!

This is why you need to check this out asap, and jump on board.

One simple email to any prospective affiliate that you know could
result in some serious bank for you come launch day.

….Blah, blah, blah.

Ok.

First: if this guy had actually been reading my posts on Clayton’s blog, heck ANYONE’S posts on Clayton’s blog, he would know how much we detest hypy crap like this.

Second: PAY ATTENTION to the letter formatting. My name being of different font and size than the rest shows how little time they invested in this.

Last: If you are requesting jvs from people like this – invest some time getting to know who you are emailing, and what makes them unique. There wasn’t one simple mention of me (other than being the wrong font and size), or my work (there are 200 articles of mine on that site, he could have read one or two and actually shown he knew me and my content.

Not to this guy – he thinks I should drop everything — because of the ‘epic importance’ of his product launch.

Wow – I feel so honored.

Here is my response back to Martha:

That is definitely of epic importance.

Think I should just pack up for the day – this guy has just made me a million dollars!

Scary. I like how my name is in a different font – it’s so important (of epic proportions!) that they can only take 0.5 seconds to copy and paste my name in. I feel so privileged)

Thanks for a laugh.

Troy

I hope this silly mistake this guy made is a lesson to all of us.

No one likes getting spammy, hypey crap like this.

If you are asking for a joint venture, or a sale, do it right.

Don’t act like a moron like this guy did.

{stepping off my pedestal}

Have a great day.

Article Source: http://depositarticles.com/

He is an internationally recognized marketing coach, expert and copywriter. He focuses on helping entrepreneurs maximize their lead generation and give marketing strategy. Working with entrepreneurs and small business owners from all over the world gives Troy a unique insight into the challenges entrepreneurs are faced with, and the strategies that build their businesses faster.

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