How can home appliances to the countryside, "two please" - appliances countryside, color T

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from December 2007 onwards, Henan, Shandong, Sichuan, were "
Appliances to the countryside
"Pilot activities,
TV
,
Refrigerator
(Including freezers),
Mobile
Three products for sale price 13% of the financial direct subsidy. February 1 this year onwards, "
Home Appliances
Countryside "began across the country. May Recently, in the" home appliances to the countryside, "the official Web site has such a strange phenomenon occurred: on the one hand, some farmers in some consumer complaints," home appliances to the countryside "price too high, but also the" home appliances the countryside "dealer complaints" purchase price is too high, make money. "(Feb. 17" East this report ")
 Am honored, I also take delight, specially arrived "home appliances to the countryside" designated shops had some "investigation." But the hope away, disappointed. As far as I can see hear, some degree of home appliances to the countryside does not please the phenomenon.
 According to sources, some of the countryside prices "unrealistically high", this lack of in-depth exploration, they are not say. However, products of view, some products that are suspected of cottage. Bidding for products people may underestimate the rural consumer demand, counter some of the products, whether mobile or TV, is basically low-end products are the main, significantly higher levels of consumers in rural areas less attractive. In fact, after the home appliances to the countryside across the country, the radiation of the rural economy more developed in some areas, there products are not suitable for farmers Guer phenomenon.
 Perspective on shopping, home appliances to the countryside too many obstacles to clear. In general, household appliances to the countryside by the designated distribution point distribution, and indeed are successful in some places appliance dealers. This dealer's shop in which the distribution of individual, business credibility problem exists, consumers often need to purchase an appliance more than a few miles or tens of miles driven way. Moreover, generally the first to buy home appliances to the countryside and then apply for subsidies. This means that after buying household appliances, in order to apply for subsidies to run a few more legs, which creates a vacuum to the consumer the trouble of shopping.
 On what I can see see whether dealers complain I do not know, but it is the fact that farmers complaining. I think, as long as the stakeholders change their ideas, home appliances to the countryside can "two please."
 NDRC official said, "during" my way through the financial subsidies to promote efficient lighting products 150 million, to subsidize energy-saving products is taken to target subsidies for enterprises, enterprises will be subsidized by the funds Delivered indirect subsidies to consumers. Draw on this idea, home appliances to the countryside are fully able to take on-site means of subsidies, direct from the manufacturers to cut prices or subsidies to business, from business to apply for reunification. Furthermore, the appliance can store more number of the designated rural areas, as long as certain qualifications, a certain reputation, any business can be added to the network appliances to the countryside, you can specify a wider range of products, and we should take full account of different consumer market in rural areas the fact that people exist to specify a variety of home appliances.
 Line of thinking for world wide, and if so, I think that appliances can go to the countryside, "a sweet sugar cane 2", to better stimulate domestic demand and promote economic development.

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