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How To Use Your Competitors' Pay Per Click Campaigns and Profit

By: Mike Wong

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Ad spying tools are incredibly useful tools for anyone that does PPC. You can use them to see what successful competitors are doing, and user this knowledge of their pay per click research to start your own campaign. This allows you to save time and effort which can be applied to other things. Why spend time doing all the work yourself, when you don't have to?

There are countless pay per click spying tools out there. Some are are the web, while others are software applications that you download and run from your own computer. All of them work using the same basic premise. Ads that you find near the top of Google for example, consistently are more than likely to be making money for that advertiser. Otherwise, why would they waste money advertising for these top spots if they were losing money?

By utilizing an ad spying tool, you can automatically keep track of what ads are being shown for your keywords on a daily basis. After the tool has collected data for a long enough period of time (10-14 days), you should be able to quickly discover which advertisers are the most successful and for which keywords. From there, you can examine their ad copy along with their landing page. As you can tell, this information can be extremely useful for your own PPC campaign.

I've used several different ad spy tools myself, so let me describe to you the advantages of each.

iSpionage - This is the most costly tool of the group and will cost you about $75 a month to use. It does offer several advantages however. First, it is web-based so it works on both Mac or PC. It is also project based, so it is very easy to scan keywords from multiple niches at a time. In addition, it supports Yahoo Search Marketing and MSN Adcenter along with Google Adwords.

PPC Kahuna - This tool is one of the main selling points of the PPC Kahuna pay per click training membership. It is for Windows only and works on Google Adwords. It is relatively easy to use and there are several videos on the site that show you different strategies for using the software. The advantage that PPC Kahuna offers are its [excellent|great|nice] filtering capabilities [that help you easily find what you need|which helps pinpoint those profitable competitors extremely fast]. It is also updated very often, so expect it to be more powerful in future releases.

Affiliate Espionage - This is a cool little tool that has a whole host of competitive intelligence features. It is also very affordable with a one time payment of $9.97. Since it is a Firefox extension, it works on all major platforms. Affiliate Espionage tracks the ads that it sees as you make searches. You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Google, Yahoo Adcenter and MSN) and it works by annotating the ads in your search results with useful data. The disadvantage of this tool, is that all the information is not in a central place, which makes it harder to find what you want than the first two tools.

Traffic Travis - This is a great piece of software that any internet marketer should have. It is a desktop software that you use on your own computer. What's more is that the program is totally free! The PPC Analysis module of Traffic Travis is actually a very effective ad spy tool. I would recommend that you try it first as new pay per click marketer. It only works with Google however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are working with several campaigns at once.

Article Source: http://depositarticles.com/

Study up before buying any ad spy tool. For example, read this iSpionage review and see how it stacks up to www.ppc-coach.info/expose-profitable-ppc-campaigns-with-traffic-travis">Traffic Travis. Everyone is different, so make sure you pick the best ad spy tool for you.

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