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Himfr.com Reports The development of Chinese energy-saving car market long before the road

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Global auto makers will be in this week's Beijing Auto Show have to show their latest environmental technologies, including hybrid engines, electric cars and fuel cell cars.

However, the sweeping China, Russia, India and other emerging markets, the car surges impact on the environment is unlikely to be endogenous in the short term to ease the technology innovation.

The problem is that the cost of hybrids. Many automobile manufacturers have developed high-tech green promotional solutions are too expensive and often not feasible in developing countries, where consumers can afford just started with the old-fashioned engine car. For example, China's passenger car sales in 2007 surged 21 percent, more than 5.2 million, although some local consumers with environmental awareness, but they are also very concerned about the price.

Toyota Motor Corporation (Toyota Motor Corp.) From the Prius (Prius) in China over the past three years, a disappointing sales performance in the recognition of this. Starts at 21,000 U.S. dollars Prius in the United States is very popular because of high fuel prices boost the market demand for small fuel-efficient vehicles.

But in China, the same vehicles, but higher than the price nearly doubled, reaching about 40,000 U.S. dollars, analysts said this was mainly because the government imposed high tariffs on imported parts and components, production costs are relatively high and the promotion of price-cutting competition little pressure. Many Chinese can pay the price of wealth from consumers will choose the high-end sport-utility vehicle (SUV) and luxury cars.
JD Power & Associates's Automotive Resources Asia (Automotive Resources Asia) of the data showed that, despite last year's SUV and luxury car sales achieved double-digit growth, but sales of Prius is only 414, compared with 2006 decreased by 81 %. Toyota had set a target of selling 3,000 cars Prius sedan.

Toyota spokesman Hitoshi Yokoyama Ambassador to China said China's environmental awareness among consumers is still relatively weak.
Similarly, Honda (Honda Motor Co.) Civic (Civic) hybrid market since last November has sold only about 150. The car will cost about 38,000 U.S. dollars, almost twice the price of its U.S. sales.

The Chinese government is taking some measures to help those prices are more affordable hybrid to open up markets, the main measure is to promote the local automotive manufacturers to enter this area. According to auto consultancy CSM Worldwide's estimate, around 2010, the market will have about 30 different hybrid models to choose from.

The automotive industry upstart Chery Automobile Co., Ltd. (Chery Automobile Co.) Plans to start selling 1.3-liter displacement of the low-cost hybrid car. Chinese state-owned companies with a GM (General Motors Corp.) Expected this year in the Chinese market Buick LaCrosse (Buick LaCrosse) Eco-Hybrid gas-electric hybrid. Is located in Chongqing Changan Automobile (Changan Automobiles) also plans to launch at the end of Jie hun (Jie Xun) hatchback hybrid.

General Motors said that the choice LaCrosse as China launched the first hybrid luxury mid-size car because of this environmental awareness to attract more wealthy buyers, and they can bear the additional cost of hybrid.
GM said it will dig more money for the hybrid car buyers also value their status and hope to have larger, more advanced configuration of the car. GM China sales, service and marketing department executive director Liu Yue-Hai (Joseph Liu), we believe that this is from the sales of Prius in the lessons learned.

LaCrosse hybrid vehicle traveling in the city less than the standard LaCrosse about 15% of gasoline consumption, emissions will be reduced by 15%. Liu Yue-hai, this car will be on sale in June.

General Motors Chief Executive Rick Wagoner (Rick Wagoner) Sun, said the problems facing hybrids is whether we can reduce the cost of the hybrid to an ordinary user can afford. He said that China is expected to bring for the production of energy-saving cars of scale play an important role in the process.
Ford Motor Co. (Ford Motor Co.) Asia Pacific and Africa, Executive Vice President John? Parker (John Parker) Sunday said that we are for China and other developing countries, the largest customer base to find effective solutions.
Continuous improvement in the Ford hybrid and other technologies, and find ways to reduce the prices of related products at the same time, the company also launched the global market more fuel-efficient and environmentally friendly gasoline engines. Ford said, compared to the standard engine, developed by company's new EcoBoost gasoline engine when driving in the city can be reduced by about 15% of emissions, improve fuel economy by about 20%.

All car manufacturers have said that if the Chinese government introduced tax cuts and other incentives will reduce the price of hybrid vehicles to promote increased sales. At present the Chinese government has not launched Toyota's hybrid incentives, in order not to endanger the domestic market.
Attention to China's motor vehicle of the independent consultant Michael? Walsh (Michael Walsh) said that China needs to take immediate measures to support environmentally friendly vehicles. He said the Chinese government in the past 10 years, made a lot of work, eliminating leaded gasoline, the implementation of more stringent emission standards, but in order to reduce emissions, reduce fuel consumption, China still has a long way to go.
Walsh said that China needs greater sense of urgency, or pollution or oil consumption will reach a very high level.

International car manufacturers have been lobbying the Chinese use their favorite environmental technologies, primarily those that they have in their own country to promote the technology. However, all these practices are faced with many difficulties. U.S. companies are offering as a short term solution for bio-fuels because of rising food prices appears to lack stamina. European manufacturers are also promising clean diesel difficult to implement, because of China's refineries can not produce the technology needed for low-sulfur fuel, while the upgraded facilities need to be invested billions of dollars. Electric cars and plug-in hybrids might not be to China's environment of much help, it is because most of China's electricity comes from coal-fired power plants more pollution.

However, China's car manufacturers are looking for a variety of alternative methods. Chery Auto Show this week showcased fuel cell cars and hybrid cars. Geely Automobile (Geely Holding Group) and the BYD Group (BYD Group) unit of BYD Auto (BYD Auto Co.) Have developed electric cars. BYD planned in 2009 prior to the mass market e6 electric car, a full electric car can travel 300 km after.

However, despite China attaches great importance to hybrid market, but still faces many challenges in the future. Now to reduce the cost of hybrid Chinese manufacturers have not yet mentioned on the agenda, because they need to solve the battery-powered time and run under cold weather conditions and many other technical issues.

China Automotive Technology and Research Center (China Automotive Technology and Research Center) under the electric car Wu Zhixin, director of R & D Center, said his research shows most of China's motorists are willing to buy a hybrid, provided that they and the general price increase compared with the car within 20%. This is a daunting challenge, because the total passenger car sales in China last year accounted for 67% of small and micro-cars priced as low as 4,500 dollars.

Tsinghua University, Institute of Nuclear and New Energy Technology, said Professor Wu Zongxin, saving enough to offset the cost of gasoline rising costs of such cars car. He said the government should start using hybrid vehicles to replace the existing government agencies in order to help manufacturers to achieve economies of scale and lower vehicle prices.

Last month, Toyota demonstrated to government officials the benefits of hybrid technology, donated 50 Prius cars for government departments. Toyota also announced last month, the price of Prius down 8%, a decrease of 3,000 U.S. dollars.
While this may not be sufficient to improve the car's sales, but Toyota is optimistic that the Chinese market, sales of such cars may not have for several decades, but only a few years is likely to achieve growth.
Toyota spokesman Hideaki Homma said that China is a country with a long history, we are introduced to the Chinese market at the hybrid stage; once recognized the concept of hybrids, Toyota expects its sales will be a rapid growth.

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