Himfr.com Reports In the high-end positioning is Hemp development of the industry

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2009 is the hemp industry to speed up structural adjustments, open up the domestic market, a year after this year's adjustment, the current loss-making linen industry, further narrowing the economy began to stabilize and rebound. The upcoming 2010 Spring Show will be the linen business three high-profile appearance, show their good time, China's linen industry association president, said Hsu auspicious, linen industry will make full use of the three main functions show to promote the linen industry, changes in production methods, further the adjustment of product structure, and stronger end products, and expand the domestic market.
The direction of development in high-end positioning
In recent years, most of the linen business 80% of domestic products for export since the outbreak of the financial crisis, this 2:8 ratio of the inner export companies to Hemp is widely recognized that a high degree of interdependence export markets too risky to adjust the proportion of domestic sales imminent . Xu lucky that the Association established in linen, "Shier Wu," Development Plan would make the structural adjustment of domestic demand and export market for the 4:6 ratio, that is, 40% for domestic sales, 60% for export, so that the proportion will give a strong boost to the domestic corporate business market. "Changing mode of production, adjusting product structure will focus on the topic of this year, but the industry is not the same not the same mode of development, combined with linen industry point of view, the production of high value-added products, expansion of domestic demand market has become the linen industry, the transformation of economic growth one aspect of the way. We have to be adjusted according to their actual position. "Xu lucky caution Hemp Company.

Each yarn show, the major linen companies are on display new products, new technology, new technology. Here the "new" becomes yarn show highlights. "Now yarn enterprises should further improve quality and efficiency, from quality to profit. Yarn and high added value, the price will be high, and the corresponding supporting technology and equipment will be advanced, the increasing human cost would be somewhat reduced. "Xu auspicious introduction, linen industry is now part of big labor, is labor-intensive industries, coupled with the south at this stage the problem of labor shortage, linen companies to raise the wages of workers in order to hire and retain qualified personnel. Various factors which have prompted enterprises to change their production methods Bast, adjust product structure, production of high value-added products are imminent. In his view, China's linen yarn should be targeted at middle-grade level. Currently citizens of the hemp products, such as Europe and the United States recognized the extent consumers are not high, in some countries and regions in Europe and the United States, only the status of the noble and the rich in order to own, wear and use of hemp products. The domestic, the location is too high, can not meet the consumption power of Chinese residents; positioned too low, linen industry, development is limited. "Therefore, only the end product positioning in the high-grade, in order to sell on price, before returning to the cost. The end product is so, should such a yarn." Xu auspicious for the development of hemp industry, pointed out the direction.
Tuo exhibition platform for the use of domestic
Yarn on the upcoming exhibition, Xu luck also full of hope, he said, enterprises should make good use of linen showing highlights of this exhibition platform to promote high value-added yarn products, to raise awareness of hemp's understanding, to stimulate domestic demand the market effect. He explained that the Association will draw on the linen show the platform to further expand the size and number of exhibitors, so that downstream firms and consumers learn more about hemp, awareness linen, buy hemp products.

"Expansion of domestic market is also a hemp industry, a major goal of this year, therefore, linen industry should make a fuss about the end product, in the style and design, an issue for the market demand for expanded design capacity crowd." Xu lucky that do a good job product development and brand creative design is the only way of expanding domestic demand is to erect a bridge between marketing and procurement. Hemp Association, China will actively build linen, ramie, jute research institute, so that toward the linen fabric products, garments, home textiles, industrial, decoration, defense industry, tourism and other high-end boutique direction. In addition, the Association will set up a China Hemp Hemp Industry Association Advisory Board, invited the relevant national linen industry veteran leaders, experts and academicians, experts and professors of universities and colleges attended.

Xu lucky that in order to expand domestic sales, expanding domestic demand, linen industry associations in the show has taken a number of specific measures: First, will be held March 30 was held in Beijing hemp industry's annual meeting and invited the leaders of relevant state departments to explain the scene on trade the problems encountered and precautions; two invite the linen, ramie, jute, hemp and other key enterprises introduce changes in production methods, and stronger end product, stimulating domestic demand, the market experience; 3 is introduced to adjust product structure, and stronger end product, stimulating domestic demand, the market guidance; 4 as guidance for supporting activities, select linen industry advanced enterprises in the end product is well, excellent enterprise; 5 is a positive letter to the Ministry of communication with the workers to strive for progress in the technological transformation and let Hemp policy support to enterprises.

The development of the situation in 2010, Xu auspicious analyzed in the global economy an initial stabilizing the situation, in 2010 China's import and export volume in 2009 on the basis of recovery growth, China's economy will also hemp textile industry was slow restorative growth trends, transfer is expected to appear in the second half of 2010, especially in the fourth quarter, the market will have a chance to get out a season market, and to pull out of the two-year industry-wide difficulties.

Xu also pointed out that auspicious present, although the world economic situation improved, China's economy is tends to rebound in the country linen industry to the well, this does not mean worry-free future. Hemp textile enterprises are export-oriented enterprises, and export tasks larger, subject to international economic impact of the most direct and most sensitive, the most serious. He called on enterprises to maintain a sober understanding and improve risk prevention awareness, do a solid job tasks, persist in using faith miracles, and with faith and writing brilliant.

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