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Himfr Reports Yangtze River Delta is the most powerful of the regional textile

By: HotBoy


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It is reported that Shanghai Mandarin God decorations is a more particular enterprise, both the Yangtze River Delta, is also the enterprises from the PRD. Yangtze River Delta has been developed in nearly 20 years, the furniture factory in 1990 moved from the Yangtze River Delta Pearl River Delta. On the Yangtze River Delta, Pearl River Delta's design philosophy, Mandarin God's chairman Xiao Wenhua quite touched. Yangtze River Delta and Pearl River Delta of China textile industry is currently the most developed of the two regions, therefore, to follow the original design of China Textile local business track, eyes will naturally flock to here.
The industries of the two economic regions is not the same history, which resulted in two basic conditions of enterprises in different current, and two different home textile design. Yangtze River Delta and Pearl River Delta in the early stage of development of power from different sources, mainly depend on reform of the Yangtze River Delta, large enterprises are relying on their original work hard from the accumulation of small, gradual evolution of the textile made of now.

And rely mainly on opening up the Pearl River Delta, Pearl River Delta in the reform and opening up by "three to fill a" fast developed, Hong Kong and Macao primitive accumulation of capital, and development of the Pearl River Delta has played an important role in the Pearl River Delta has also received the first overseas through Hong Kong and Macao Some advanced concepts.
Different development trajectory, the two triangle primitive accumulation caused the difference in many aspects, including design concepts, business concept to grasp. On this comparison, Nantong University of the Arts professor Chang made a more detailed analysis and discussion. He pointed out that textile enterprises in the Yangtze River Delta own design capability is still weak, the introduction of product design is more universal, more professional home textile product design company. Benefits it brings to diversify sources of product design, but the drawback is that the company's core technology outsourcing, and this caused long-term development of enterprise risks. Owned textile enterprises in the PRD design capability, most scale enterprises to establish a strong product design team. This represents the product design and development of textile enterprises in China's development direction.

He summed up the characteristics of the Pearl River Delta textile design has the word "quick change", the PRD is very bold textile creativity, innovation and change quickly; and the Yangtze River Delta textile is characterized by "stable, deep," Yangtze River Delta and its textile products The innovative design is very robust, may be in a year within two years are not very new variety, but it is based on the original design continuously improved and deepened. Therefore, the Yangtze River Delta region, textile design culture deep, engaging and out of the product.

In fact, it spread throughout the industry in terms of the Yangtze River Delta and Pearl River Delta have their own advantages and complement each other, no one can do without. Yangtze River Delta is the most powerful of the regional textile, textile industry, the Pearl River Delta curtains, bedding and other products from the flower design is over, most of its post-manufacturing process is completed by the Yangtze River Delta. Product development efforts to pass a number of manufacturers to achieve the Yangtze River Delta to upgrade. Yangtze River Delta to do business, not necessarily a good brand, and Pearl River Delta to enhance the company doing the value-added brands, such as 70? ~ 80? The curtain brands in Guangdong area. Therefore, textile designers, the design of the Pearl River Delta Yangtze River Delta have their own characteristics, can be together.

These are from the production point of view to compare the Yangtze River Delta, the PRD textile product design, general manager Wang Xilan Fontane Group Limited shares her point of view from the market saw Changjiang and differences between the result of consumer culture brought Design different.
Trends in flower design on both the north-east, the Yangtze River Delta, or PRD, basically similar, the difference was not significant. Overall, the Guangdong region prefer to spend the majority of relatively bold type, more unassuming, strong number, but generally partial warm, slightly reddish in color with popular, some; the Yangtze River Delta region consumers will choose more restrained design, pattern partial light, elegant.
In the pattern design on the Yangtze River Delta and Pearl River Delta market quite different. Currently reflected in the sheets and bed most enterprises. Consumers in the southern region because some of the earlier acceptance of foreign habits, most consumers will be using a mattress here, so is the sales main style bed enterprises; the mainland market is the sales main style sheet. So Fontane to the Mainland, especially the Yangtze River Delta region, and northern areas will be based on market demand to do some sheet models to meet the Mainland market.

In the mainland market, consumers in the Yangtze River Delta region is not very high demands on the Bei Dai style, usually as long as the suit under the good-looking, even without any flowers section, such as K line is not, can not fold. But in the Guangdong area, if Pidai nothing style design, this product can not afford the price to sell.

Two regional people living habits, customs differences caused by the design. Guangdong's consumer is very mind design to paint some of the little people (that is the villain), or leaves, squid, sharp leaves (that would be unfavorable to him), or butterfly (Butterfly became the last of the butterfly tragedy), he felt they were unlucky. Therefore, these flowers he would not choose.

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