Himfr Reports National food and drug advertising review supervision forum held in Shaoxing

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Governance illegal drug advertisements is the State Food and Drug Administration this year's priorities. April 1, 2010, the National Advertising Review of the Food and Drug Supervision Forum held in Shaoxing, the meeting summed up the 2009 national drugs, medical devices, health food advertising management, the deployment of 2010 drugs, medical devices, health food ads review supervision, focus on cracking down illegal advertising specific measures proposed. State Food and Drug Administration Deputy Director edge Zhenjia attended the meeting.

2010, drugs, medical devices, health food advertising is the main regulatory, change concepts, active in-depth treatment of the illegal advertising; strict checks to ensure that the examination and approval of the advertising consistent with laws and regulations; solid foundation, rising advertising supervision execution; measures, increase the variety and enterprises involved in illegal advertising the investigation and punishment; publicity, advertising order to create common rules of the social atmosphere.
Meeting food and drug regulatory departments at all levels to control illegal drugs fully understand the enormity of advertising, a sense of urgency, awareness, unity, and enhance the sense of responsibility for advertising regulation. Serious cases of illegal advertisements should strictly follow the State Council "to further crack down on illegal drugs on the medical device advertising health food advertising to inform" the spirit of ensuring the implementation of place.

Food and drug regulatory departments at all levels of the local party committee and government leadership, through the business sector, media management linkage and other measures to crack down on illegal drug advertisements are implemented. By strengthening legislation, increasing training, and constantly increase your ability and level of regulatory review.
A side vibration that the relevant departments need remediation illegal advertising linkage, forming, do not doubt it. However, food and drug regulatory departments at all levels should deeply understand that the issue of advertisements for the drugs often will extend the health safety issues.

The protection of people's food and drug administration health security is the sacred duty of regulators, the reality of illegal advertising repeatedly caused problems and requirements prompted the Food and Drug regulatory authorities in cracking down on illegal ads should be more as. Review of regulatory work in advertising, it is necessary to do a good job functions in accordance with regulations of work, but also to strengthen the supervision of production enterprises, from its source, take the initiative to adopt a firm and impartial and incorruptible, the implementation of place.
Informed the meeting of the 2009 illegal drugs, medical devices, monitoring and investigation of health food advertising cases Overall, illegal drug advertisements in 2009 showed a downward trend. 2009 National approval drugs, medical devices, health food advertisements a total of 16 188, to better ensure that the approved drug advertising compliance requirements. 2009, around the food and drug supervision departments announced a total of 62,800 times illegal advertising, including: illegal drug ads 40,501 times, illegal medical apparatus advertisement 3295 times, illegal health food ads 19,004 times. Currently, drug advertising has achieved 100% online approval, formed a national monitoring network.

Jiangsu, Zhejiang, Jiangxi, Shanxi, Liaoning, Anhui, Hubei, Sichuan Provincial Bureau 8 each treatment were combined with the experience, about their fight against illegal drugs in advertising success.

Secretary Huang Meng, Zhejiang Province, Shaoxing City vice mayor of Culture Difference in the provinces, autonomous regions and municipalities food and drug supervision and management supervision of the competent person in charge of advertising, and the National Bureau of Inspection Bureau, the pharmaceutical market oversight office, the National Bureau Information Center, the staff attended the meeting.

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