Himfr Reports Ceramic fashion of Revelation

Read More About Business

"Ceramics of fashion" to my biggest inspiration and Lenovo is building ceramic products and the analogy between the nature of fashion products, their production and marketing strategy has certain attributes in common, rough ceramic products and fashion products that are mass consumer goods The market wide to withstand the high school has obvious consumer groups, manufacturing low technical threshold, almost without a corresponding access system, Yinweizheyi characteristics, the author's workshop in rebutting Guo Xing Ye well-known marketing expert on the pottery industry As part of the industry giants bigger and stronger, will gradually oligopoly predict that the pottery industry and fashion during the process of development (or the clothing) business similar to the largest enterprise, the largest brand can not occupy 10% of the market, it is impossible to achieve monopoly level, not similar to the appliance industry with the auto industry or the final into an oligopoly, the industry will be a long time, "Warring States era."

Ceramic products and fashion analogy is mainly in three aspects: First, the appearance of beauty products, decorative; Second, the inherent quality of various materials, such as: cotton, wool, glass-ceramics, porcelain, etc. materials of the product; Third, both certain features, such as: covering its body, warm, easy to clean, antistatic, etc., the product functionality. Decorative ceramic products, materials, functionality also determines the main lines of his technical innovations along these three aspects: ? style innovation, style and other varieties are mainly decorative aspects of the appearance of innovation; ? quality, innovation, mainly Development of quality with the existing wall and floor tiles are quite different products, such as microcrystalline ceramic tiles, wall tiles outside light foam (better noise insulation), magnesia ultra-white tiles, wear more than 5,000 transfer glazed, thin wall and floor tiles, etc.; ? creative functions, mainly to highlight some specific features of products such as antibacterial ceramic, anti-static tiles, wall tiles with self-cleaning function, or for advertising and fluorescent road marking , luminous wall and floor tiles, and culverts for the tunnel seepage street bricks, tiles and other blind-oriented stop; of course, environmental innovation is the eternal theme of innovation.

Ceramic products and fashion products in the analogy, but also determines both the marketing also has many similarities, such as: self-built terminal, the regional distribution agency, multi-brand strategy, supermarkets, direct marketing, e-commerce, etc., contain many branding and promotion can learn from each other, such as: cultural marketing, sports marketing. But we also note that a fashion product is 100% of the end product, while the ceramic product is at best only 70-80% of the end products, like cloth and sometimes just as only an intermediate product, also carries a ceramic products in the market different from some of the performance and fashion, such as: no difference in multi-brand strategy, brand is not completely covered by the degree of regionalization and other obvious brand, fashion brand consumers know nothing about almost cloth, under construction pottery industry there in recent years corresponds to the popular designer marketing.

"Ceramics of fashion" concept not only put forward the new concept of consumption of ceramic products and ceramic industry, differentiation strategy, but also help us better learn to understand the fashion features decorative ceramic products, materials and functional.

Article Source: http://depositarticles.com/

I am a professional editor from China Products, and my work is to promote a free online trade platform. www.himfr.com/ contain a great deal of information about vietnam software outsourcing,car woofers,leather sofa factory, welcome to visit!

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Business Articles Via RSS!

Additional Articles From - Home | Business

Our other websites
All about SEO
Beauty Tips Forum

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap

New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service