Great shop to change the lighting industry, the rise of the right to speak

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As the saying goes "Ten nine is not to win", win big and connected, strong and big and are always linked together. Great shop, too, from 50 square meters to 500 square meters and then to 5000 square meters ... ... great store not only the size increases, power is growing, from the "dominant party" to the national leader, strong in the industry gradually strong monopoly situation, such as a hurricane Xieguo the entire lighting industry forward.
The total area of 5,000 square meters large lighting store in Jinan Hung Lee King
"Great shop to make the industry increasingly standardized, large stores are mostly a clearly eliminated FALSIFYING, effectively promote the healthy development of the industry." Jinan Hongli Lighting general manager Jin Qingwei says. Needless to say, a large shop on businesses, stores, manufacturers and even the lighting industry have brought a huge impact.
Businesses increased polarization
As the lighting industry, the constant development and expansion, business brand awareness increased, the difference between businesses is also growing. The strong get stronger and the weak weaker, the strength of large businesses operate stores, increasing the competition on the market, the scale of the formation of a strong force on the small and medium businesses constitute a strong threat. Some weak and poorly managed businesses into the situation of loss of customers, or give way to "Strength", or force yourself to big, some shops facing out or swallow it is logical that the natural thing. This further lead to more serious business polarization.
The formation of one large shop monopoly
Great shop to seek potential, store profit. Mode of operation of large stores of dealers make is not the petty profits but powerful forces, and the resulting benefits. Large stores, and more come to the fore in the peer, reflect their own established position, and can dominate the upper reaches of a strong brand resources, and can more easily gain the Channel competition, winning more and more popular, to seize more large market share.
"Great shop with a great sensation, and can attract a broad customer's attention, get people flow can also win sales. Large store signs off, can form a strong channel effect, the invisible channels can seize the initiative, the local share in the increasingly The more market share, and gradually form a monopoly, monopoly and monopolize the channels. "one pair of large store format researcher on the dealer says.
Some businesses see the part of the business strength tasted the sweetness of a large shop, the shop is also actively launched a large operation, the scale of expansion onto the road, lay the "dominant party" status. Gorgeous Lighting Co., Ltd. Zhengzhou is a very successful case, it is to operate hypermarkets and creating the Central Plains region's leading retail business model the industry as lighting industry, "Su Ning."
The status of small and medium businesses no guarantee or forced to stronger
"Now lighting industry has entered an age of branding, brand competition becomes more acute in the large shop is an inevitable choice for business bigger and stronger." Industry professionals for the business are a common way of the future.
In the early development of the Chinese lighting industry, distributors and more dominated by small businesses, mainly selling products to make money. But with increasing competition, some businesses began to implement brand management capabilities, scale, form a monopoly in the market for the original stick to the traditional mode of operation of the business to create a strong pressure on small businesses or resignation from the stage, or the introduction of brand Management was forced to become bigger and stronger, to seek their own living space. Intense competition in the market and the role of the stimulus, the business is bound to improve grade above the betting store more energy, so as to maximize attract distributors, consumers, designers and other customers of the eye.
In the law of the jungle, the weak can only be strong forest beast that devoured mercilessly. Under such circumstances, become necessary for all-round strength to upgrade stores. Those who are not human resources and abundant capital and other favorable conditions for small shops do not want to be eliminated, we should re-embark on the road pattern.

Article Source: http://depositarticles.com/

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