Glanz: domestic demand, the basic rule of business survival times - Glanz, microwave ovens, househol

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Activate the market, stimulating consumption and domestic demand of the times is the basic rule of business survival.

Learned, with the
Bringing home appliances
Depth,
Glanz
In the "Caravan" on the basis of a set off again across the country, "Thanksgiving in China" activities to a large great gifts for special promotions. According to reports, many of the price reduction activities in the range of 3 to 6 percent, buy one get 10 to participate in Pratt & Whitney
Air conditioning
Special model price, and last year fell 47%
Microwave ovens
Decline up to 60%, a touch of intelligent type
Cooker
Only 399 yuan, more than giving a Galanz oven.

Recently, Galanz Group, announced that the will within the export ratio from 3:7 before gradually adjusted to 5:5, the more energy into the domestic market, especially in the rural market at present. At the same time, that "the value of expanding domestic + war" strategy. Glanz's strategy seems to be simple. First, global economic downturn, declining consumer situation, focus on the domestic market, to buy the full potential of tapping the potential market, is understand the times; second, with tens of millions of production scale and technological advantages, cost-effective contrarian play the card, is the use of soldiers; final , in the consumer crunch situation, by improving product cost, benefits for consumers seeking to save money, is popular.

With strategic direction, tactical support needed.

Morning shortly after the outbreak of the financial crisis, Galanz be recruiting in the global high profile to hundreds of thousands, millions of high-paying large-scale recruitment of high-level elite, cost control, quality control, logistics, information management, product management , there are also increased efforts to make full use of "
Winter
"Season, improved its overall strength.

In the channels, Galanz cooperation with Taobao, Taobao Mall, the test operation, "Glanz official flagship store"; in
Service
On Galanz first made in the industry, the National launch of small appliances for home services. Home appliances on the market before the official launch of the countryside, Galanz will already own the "Caravan to the countryside" campaign to promote the country's rural areas, and establishing a solid network the channels and 3500, radiation to the township Galanz's success is to find a market in the "hidden demand", and its reflected in the products and services. This is why Galanz can sell the original product is not for ordinary household appliances cold rural consumers.

Can say, "Glanz phenomenon" is "self-help business," the classic model, it enables the local Chinese companies see hope in economic crisis, access to confidence. Galanz Group Vice President
Yuyao Chang
Said, "Glanz no price competition, the value of Galanz Yao Da and is fighting wars, not tamper with the concept of the value of war, but on a cost-effective products and services in place based on the value of real war. "

Article Source: http://depositarticles.com/

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