Germany and Italy: the impact of new heavens arc hood - German, Italian Range Hood, Germany, Italy a

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Moderator: Thank you Mr High vice president, vice president of the speech of high representatives of the 3000 Germany and Italy also were on everyone's thanks.

As Zhejiang, Germany, Italy
Kitchenware
Co., Ltd. 2008 flagship product, Suntime arc
Range hood
What the market will have effects, the following have requested the German and Italian kitchen, Ltd., Zhejiang, director of marketing for everyone unlock secrets.

Distinguished ladies and gentlemen, leaders and friends, everyone, good morning!
I
the following topics with you today to be a communication. First, we come to the German and Italian kitchen brand to be a classic review, Germany, Italy and the "classic kitchen" is our brand's positioning, Germany and Italy is our brand name, the classic is our brand attributes, the so-called property is brand value we provide the kitchen is our industry category. Germany, Italy, Germany, Italy, classic kitchen is our brand in the kitchen area to provide them
Consumption
Those classic brand value.

What is a classic that it? Germany and Italy that: classic and contemporary fashion was the fashion, it represents an industry level. Fashion is a trend is changing as time changes, but to rise to the classical value, in the implications of a thorough change took place. Therefore, we believe that among the representatives of the industry classic is a good example.

Germany and Italy are among the focus areas in the kitchen business enterprises, now in our German and Italian kitchen concept which, in the entire product categories, including overall
Kitchen cabinet
, Range hood, home
Cooker
, Disinfection cabinet and kitchen sink faucet so large inside. Germany, Italy and focus on the kitchen area, dedicated to providing consumers with valuable kitchen classic
Estate
Goods and
Service
To the perfect support for the classic consumer
Life
. This is Germany and Italy to understand the concept of the kitchen.

German and Italian classic kitchen position, it supports our view that the first comes from its original design, the brand's core is its manifest content, and content of communication with consumers more performance from its temperament , we have been insisting original design, go their own way, by understanding the consumer to choose the direction of their products.

Seiko manufacturing success and reliable quality, consumers concerned about product features and non-functional properties. Products of interest process is primarily a manufacturing process, the Seiko brand manufacturers are able to provide support to the second support point.

Improve service achievements brand value, regardless of original design of products or precision-made products, in terms of the consumer's interests, then, is its use of a property, service is the brand value realization process. Here, we emphasize service is the process consumers use to access the service point of interest, rather than simply stressed that some simple maintenance installation. Improve the service is communication between brands and consumers most effective bridge.

After 15 years of development, German, Italian and classic kitchen brand has also achieved great success, of course, these achievements with the community care and consumer recognition are closely related, we are already well-known trademarks in China honor, domestic cooker hood and the honor of the Chinese famous brand, the national exemption product range hoods honor, Range Hood China
Energy
Certification and other honors, the honor to obtain the brand luster, also gained consumer recognition.
What is the German and Italian
that classic kitchen products? We believe that the carrier product is the brand, consumers are buying the brand, get the product. German and Italian classic kitchen product positioning, we still think of all the interests of consumers is our starting point, the product positioning, we emphasize harmony with the classical properties of the kitchen, that is stylish, simple, and perfect texture. We believe that in modern daily lives, consumers will increasingly reject the influence of some cumbersome, more for some simple and yet stylish, but also the demand for quality of life, the pursuit of the perfect life.

Consumer trends that we adhere to the direction of the brand, we emphasize selling points, not a selling point. Functional characteristics, the product is the reason why products hood is hood reason is because it has to meet the functional characteristics, in this context, Germany, Italy and emphasized the interests of consumers as the core, after years of development, our core demands respect in the hood to avoid demolition, disposable, non-exchange network, in Disinfection cabinet context, we emphasize the non-disclosure, non-polluting even more environmental protection, these are the characteristics of the consumer interests of the point, but not just emphasize that our function. Of course, in function, we also achieved the industry's highest level of technology, it is all relevant technical background and certification will be to support.

In product performance, we believe that the interests of the consumers point of view, the current market environment has in a matter of simple functional stage, but features combined with non-functional characteristics of the era. We as an ordinary consumer goods in the choice of when, not only concerned about the adequacy of these product features, quality, reliability, and more concerned about whether the product will meet their own personality, whether to satisfy their own aesthetic tendency, therefore, non- functional characteristics are Germany, Italy and the performance of the classic kitchen products among a core performance.

Here I give a simple example, including our conference on the launch of the new heavens arc series of products based on its functional premise emphasized the non-functional features. Among non-functional characteristics of our primary emphasis on these aspects, first, design, people-oriented design is the aesthetic tendencies of consumers and to meet the personality as a starting point; its here in the process, we use the industry-leading technology. We all know that the whole industry, only Germany and Italy has always been insisted on by the whole European Range Hood
Stainless steel
Material, and steel processing technology is more difficult, more complicated. In the materials, I have just mentioned, we have insisted throughout the material aspects of our environmental, quality-oriented to product performance to choose the material.

All product design we have emphasized the so-called human-computer interaction, the product is used by man, so the product design must take into account consumer use, such as convenience, today launched the new heavens and arc-type structure near absorption more of a consideration of product features and
HMI

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