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Geox’s configuration of activities

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They underline the importance of contextuality,intended as the strategy-specific nature of both activities and interactions. Strategy specific activities take a higher value within the particular strategy a firm is pursuing, i.e. depending on the configuration of other activities the firm has adopted.(http://www.christian-louboutin-sells.com/classic-collection-c-16.html)
The interactions among activities can also be contextual in the sense that their nature may be determined by other activity choices made by a firm.

Strategy-specific activities are inherently difficult to imitate, because they imply firm-specific knowledge (Williamson, 1975). Their imitation is overly costly and force copycats to sub optimize their current choices given their own strategic position. But sets of strategy-specific activities with contextual interactions are even more difficult to imitate because the relationships among complementary variables are opaque (causal ambiguity) and intangible (social embeddedness). And, until imitators are able to reverse ngineer and achieve the whole system, they don't get the returns of the different strategic position.

6. Geox’s configuration of activities
To use the terminology of the framework, we contend that Geox, thanks to a unique configuration of (complementary) choices, has defined a new strategic position and, as a result of that, is currently located on a high peak in the footwear industry performance landscape. Geox’s configuration of activities builds on patented product innovation and makes the most out of leveraging on complementary choices as regards marketing and communication, production and
supply chain management, and distribution and retail. In this section we analyze how Geox has configured its main activities, while section 6 contrasts Geox’s strategic position with that of its competitors and illustrates the interactions among its activities, showing their complementary nature.

6.1. Geox concept: “breathing” shoes for foot wellness
Geox has become famous all over the world as“the shoe that breathes”. The original Geox breathes? patented system is a combination of a perforated rubber sole and an innovative membrane. Micro-holes in the rubber outsole let perspiration from the feet out of the shoes, while the protective breathable membrane keeps water out and the feet dry. The membrane is made of a special micro-porous material which absorbs sweat through the insole and lets it out in the form of water vapor.

This process rests on the fact that the membrane's micro-pores are larger than water vapor molecules, but smaller than water droplets - hence keeping water out and the feet dry. Geox’s shoes offer to customers the benefit of eliminating humidity from the inside of the shoe (according to Geox’s R&D our feet produce, annually, approximately 100 liters of sweat). Since it is natural to sweat through the feet, but it is unhealthy to keep the sweat inside the shoes, the Geox system allows balancing the ideal microclimate inside of the footwear, keeping the feet dry and correctly heated. (http://www.mbt-sells.com/mbt-kisumu-sandals-c-29.html)

6.2. Research and Development
Since the first patent, dating back to the early 1990s, Geox has continued innovating, investing heavily in research and development. The Geox’s Research and Development laboratory is a state of the art facility. In temperature controlled environments, shoes are tested for different ambient conditions. Sweat simulators measure humidity by injecting water into heated shoes, mimicking glands in the feet. Walkmeters apply tens of kilos of pressure to shoes that are then taken on a 200-km endurance walk.

Article Source: http://depositarticles.com/

Fleximeters put Geox patented soles Christian Louboutin Shoes through rigorous test of tens of thousands of flexions. Experiments and tests are performed on materials, processes and products in disciplines ranging from chemistry to physics MBT Kisumu Sandals, to orthopedics, to foot ergonomics.

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