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GOME Electrical Marketing extend to restrain price increases - Gome, Dazhong Electronics, home appli

By: HotBoy

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Recently hosted the announcement of large and medium
Electrical
A week later,
States United States
Processing of large and medium sized electrical appliance list of new executives was released U.S. official says the country will continue to operate the new large and medium shops. At the same time, Su Ning also said that next year will accelerate the pace up shop in Beijing.

In
Home Appliances
The early development of the industry chain of the existing five giant Gome, Suning, Yongle, Dazhong, Five Star, and today only a country of beauty and Suning. Insiders are concerned the country reduce U.S. competitors
Network
Expansion or increase its ability to manipulate electrical prices. However, senior director of consulting Paller Luo Qingqi analysis, Gome will restrain the expansion of marketing network appliance prices.

States United States will continue to operate medium and large stores in Beijing

Recently, the announcement a week after hosting Dazhong Electronics, Gome executives concocted a new list of baked medium and large electrical appliances. It is reported that 38 managers in large and medium electrical core and above
Management
Team, 76% of the original management of medium and large appliances, 24% of the large Central Plains executive posts were removed in the future the country will send personnel to replace the United States and another 61 are to retain the original store manager positions.

12 15, GOME Group, announced by
Bank
To entrust a third party loans, medium and large been the exclusive management and operation of electrical power. GOME spokesman Ho Yang Qing said the country will in due course the United States, in accordance with the relevant provisions of the State to fulfill the procedures for approval, and then high-quality assets into listed companies, Gome.

Announced the hosting, the States United States in Beijing, established the new Beijing region, respectively, Beijing Gome and Beijing Dazhong manage the two brands. Mu, vice president of your country before the United States will serve as general manager of Beijing region; former U.S. general manager Yan Xiaobing, Jinan China Beijing Gome is appointed general manager of the current general manager of Beijing Gome back the history of the Ming Group Headquarters.
Gome president Chen Xiao said
, medium and large brands in the Beijing market has been firmly established, the quality of medium and large stores are operating counterparts in Beijing is the best, therefore, the country will not weaken the U.S. in the future not only the advantages of large and medium brands in Beijing at the same time, the United States will bring the country's resources into a national brand in the medium and large.
The new brand management center
Dazhong said Jiang Bo, director of the State in the United States is to see major brand appliances retail market in Beijing, the value of large and medium future will strengthen the brand, will continue to open new stores. Currently, there are 61 medium and large stores in Beijing.

Suning shop in Beijing next year to accelerate

Home appliance chain industry in the early stage of development the existing five giant Gome, Suning, Yongle, Dazhong, Five Star, and today only a country of beauty and Suning 2. So, Gome and Suning, how will the future competition, especially in medium and large electrical appliances has an absolute advantage in Beijing?

Industry believes that the country will promote the US-sized acquisitions to accelerate next year in Beijing Suning shop. Suning CEO Sun Weimin has said that Suning decided to speed up shop in Beijing, the number of the next two years will be more than 40 shop. The original plan was to open three to five years in Beijing, more than 80 new stores, speed, the next year and the year after next we will have to open more than 40 in Beijing.

Addition, Suning Electric Fan Zhijun, vice president also said that Suning will follow in future municipal planning, selection Yizhuang, Shunyi, and other new
Business
Center shop, and national differences in the formation of the United States competitive.

In fact, after experiencing several years of confrontation, giant chain store competition, the number is still the major focus. Currently, Beijing approximately 40 Suning, Gome, 54, 61 large and medium. In volume terms, medium and large has an absolute advantage, and, because large and medium sized business in the last 20 years Beijing, compared to competitors, store location better, cheaper. This is also the country the United States spared no expense to acquire large and medium, rather than from the open shop in one of the important reasons.

Appliance price trend

States to complete medium and large U.S. acquisition, its market share will reach 16% market share, line the city's market share is even higher, insiders are concerned that the scale of GOME will further enhance its bargaining power against suppliers , firms will be more bad days too.

Article Source: http://depositarticles.com/

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